Winning organizations in the digital transformation (DX) era will be those that collaborate most effectively between business units and IT. IDC estimates that investors will use platforms/ecosystems, data value, and customer engagement metrics for all enterprises by 2020. This means that organizations that work to transform their IT organization to digital native will have a measurable advantage over those that do not. Thus IT investments will be driven by the ability to create demonstrable business value in a digital economy. Business value will not be measured just by ROI but by the ability to deliver faster application deployment with less human intervention, a better user experience, and simpler operations.