Agencies See Growth in Content Marketing Business

The Content Advisory | June 19, 2019

Agencies are banking on content marketing. That’s the key finding in the newly released Content Marketing Institute 2019 Agency Survey. This inaugural research looks at how full-scope agencies, as well as specialized agencies, are doing content marketing for clients, how well it’s working, and some new opportunities. This survey expands on CMI’s previous agency research, which had only focused on how agencies use content for their own marketing. Nearly half of respondents from both types of agencies say content marketing services comprise 50% or more of their total business. About half of respondents from both types of agencies say they’ve been offering content marketing services for seven or more years. 61% of respondents from both types of agencies indicated their agency offers a full scope of content marketing services; another 37% said it offers a specialized service(s) related to content marketing. 73% of respondents from full-service agencies say they are extremely/very successful in achieving their clients’ content marketing goals.

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Alludo Global Survey: Leaders Say They Support Remote and Hybrid Work for Their Teams—the Data Tells a Different Story

Alludo | November 23, 2022

Alludo, a global technology company helping people work better and live better, released survey results that highlight a clear divide in the freedom and flexibility that global management teams have versus individual contributors. While the majority of respondents agree that remote and hybrid work is here to stay, only 40% of non-managers have the freedom to work remotely compared to 63% of people managers* who can work from anywhere. The Alludo survey data shows that leadership has been slow to adopt change across all levels of the organization. Making the shift to a remote and hybrid work model requires a fundamental shift in the way leaders lead. In this new world, the employee-manager relationship is built on trust, and outcomes are the true indicators of success. Employees are no longer constrained by bureaucratic processes and micromanaging––a bottoms-up, “people-first” approach is needed instead of the command and control of the past. This concept is called Work3, an idea championed by Alludo during the company’s recent rebrand. Work3 is a shift in work culture that supports the notion that all employees should have the freedom and flexibility to choose where, when, and how they do their best work. “True leadership isn’t about getting people in a room to do what you want, It’s about giving employees the room to deliver amazing results. The last few years have proven that knowledge workers can be productive at home. It’s time for leadership teams to leave the mandatory 9-to-5 office experience behind and recognize that freedom and flexibility are key to not only working better but living better." Christa Quarles, Chief Executive Officer at Alludo In addition to where they work, employees want flexibility in when they work. The survey data confirms that three-fourths (74%) of employees no longer want to work a standard 9-to-5 day. However, almost half (47%) of non-managers still work standard hours compared to nearly one-third of managers. Again, this highlights the gap in the freedom offered to individual contributors versus managers, with the former having less flexibility when it comes to determining when and where they work. To be successful in the remote and hybrid world, leadership needs to create a cohesive vision, outline clear expectations and outcomes, and give their employees the freedom and flexibility to decide when, where, and how they do their best work. The reality, however, is a far different picture. The survey data shows that C-level executives believe they have adapted to the new way of managing, but non-managers disagree. 58% of C-level executives believe their company has changed the way remote and hybrid employees are managed. But 57% of non-managers disagree and say leadership has not changed their management style and 28% indicate they are still micromanaged. If leaders do not evolve their management style to give their employees more freedom and flexibility to choose where, when, and how they work, data shows that 43% of individual contributors would consider quitting or even changing careers––that’s nearly half! About Alludo Alludo™ is a global technology company helping people work better and live better. We’re the people behind award-winning, globally recognizable brands including Parallels®, Corel®, MindManager®, and WinZip®. Our professional-caliber graphics, virtualization, and productivity solutions are finely tuned for the digital remote workforce delivering the freedom to work when, where, and how you want. With a 35+ year legacy of innovation, Alludo empowers all you do, helping more than 2.5 million paying customers to enable, ideate, create, and share on any device, anywhere.

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Virtana Expands Kubernetes Strategy for Infrastructure Performance Management (IPM) and Monitoring within Container Environments

Virtana | December 15, 2022

Virtana, a leading provider of AI-driven solutions for hybrid cloud management and monitoring, today announced the expansion of its Kubernetes strategy across the full portfolio of Virtana Platform. This release brings Infrastructure Performance Management (IPM) and Monitoring support for container environments using Virtana Platform, following September's announcement of a Kubernetes rightsizing feature through Virtana Platform's cloud cost management solution. With the new IPM Kubernetes capabilities of Virtana Platform, users will have access to the same real-time, high-definition performance and dimensional information for containers that they enjoy today for legacy cloud infrastructure. This will expand access to Virtana Platform hybrid features to include rightsizing, monitoring, and capacity planning for Kubernetes-based workloads. Virtana's Multi-Cloud Insights Platform delivers benefits including rapid problem resolution (up to 80% decrease in mean-time-to-resolution), de-risk optimization initiatives (up to 50% staff productivity gains without impacting application performance), and cost reduction (up to 30% on cloud cost savings). "Today, Kubernetes customers are inundated with metrics and data points that are hard to understand or put into context. By using Virtana, our customers can now gain meaningful insights from Kubernetes and the key supporting infrastructure layers in relation to the application service. Providing full Kubernetes support across the entire Virtana Platform portfolio has always been our goal, from cloud cost management to IPM, which is key to enabling our customers' digital transformation journeys." Jon Cyr, Head of Product for Virtana Through a combination of agentless integrations with Prometheus and the Kubernetes API, customers can use Virtana to collect health, utilization, and performance metrics from their container environments—accelerating the achievement of their digital modernization goals. Virtana is empowering customers to use their choice of external management suites, like RedHat OpenShift, VMware Tanzu, and Rancher, so they can gain deeper insights with the tools they have already deployed. Through the Virtana Platform Cost Savings Opportunities dashboard, users can tailor their default rightsizing recommendations based on constraints for CPU and memory—to meet specific business requirements and risk tolerance. About Virtana Virtana provides a unified multi-cloud management platform to simplify the optimization, migration, and monitoring of application workloads across public, private, and hybrid cloud environments. The cloud-agnostic SaaS platform allows enterprises to efficiently plan their cloud migrations and then right size workloads across their hybrid cloud infrastructure for performance, capacity, and cost—most customers see 25% cloud cost savings or more within the first 10 days of use. Get a free 14-day trial of Virtana's optimization solution. Virtana was named Coolest Cloud Company by CRN, Top Cloud Leader Reducing Public Cloud Costs by Business Insider, Best Company Culture by Comparably, and a Customer First company by Gartner.

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x-cellent technologies Selects Lightbits for metalstack.cloud

Lightbits | November 21, 2022

Lightbits, the first software-defined and architected for NVMe® over TCP (NVMe®/TCP) data platform for any cloud, today announced that x-cellent technologies, a German-based technology consultancy, will integrate their high-performance, persistent storage running on Intel® high-performance technologies into their metalstack.cloud infrastructure. metalstack.cloud is a new cloud service offering that was initiated by x-cellent technologies on base of Open-Source solutions like Gardener as an alternative to public cloud solutions. metalstack.cloud targets customers and developers who require a secure tech platform to run Kubernetes as a Service for their applications from different industries and market domains, such as manufacturing companies, software companies, consulting companies, and startups. The service is produced and operated in Germany. metalstack.cloud is a set of microservices that implements Kubernetes (K8s) as a service on bare metal and enables elastic cloud infrastructure. It leverages K8s clusters so that end users can easily, securely, and cost-effectively launch their apps on the platform without having to worry about server hardware, networking, and storage management. The architecture is based on their open-source software, metal-stack.io, which was developed for the highly regulated financial sector and is being used successfully by CSPs, including Finanz Informatik Technologie Service (FI-TS), which is also the developer of metal-stack.io and a Lightbits customer. By using metalstack.cloud end users have access to a full K8s stack to develop and run their applications on and can be up and running within 15 minutes. “We have found Lightbits to be a perfect match for K8s workloads, a much simpler, and higher performing alternative to Ceph and other enterprise storage solutions, We have integrated Lightbits software with Intel high-performance hardware into our state-of-the-art Platform as a Service (PaaS), metalstack.cloud, because it allows us to manage the entire infrastructure of the data center with a lot of flexibility and in a highly available way.” Stefan Majer, Chief Technology Officer at x-cellent technologies GmbH The combined solution of Lightbits software with Intel high-performance technologies delivers an unmatched combination of performance, resiliency, and cost-efficiency for any cloud. Together, the companies are helping customers address their complex data center needs enabling CSPs, like metalstack.cloud, to deliver fast, resilient, and secure services to their clients. The solution can be used as a high-performance data platform for any orchestration environment, such as OpenStack, or to run container-based applications in a Kubernetes environment as well as virtualized applications in a VMware vSphere environment. “We are proud that x-cellent technologies have chosen Lightbits for their cloud platforms. It’s a good match, as their business philosophy closely aligns with our own—build state-of-the-art cloud data platforms that are simple to consume and deliver an unbeatable price-to-performance ratio at scale,” said Eran Kirzner, CEO at Lightbits Labs. “Our solutions help rid customers of the costly dependencies to hyperscalers, and vendor lock-in, but without compromising high-performance, security, scalability, and ease of use.” metalstack.cloud is in beta release, with general availability in 2023. About Lightbits Labs Lightbits Labs® (Lightbits), is on a mission to make high-performance block storage simple, scalable, and cost-efficient for any cloud. Lightbits offers a Cloud Data Platform that delivers efficiency, simplicity, and agility for modern data centers. Inventors of the NVMe® over TCP (NVMe/TCP) protocol, Lightbits is leading the digital data center transformation by making software-defined storage that is easy to deploy at scale and delivers performance equivalent to local flash to accelerate cloud-native applications in bare metal, virtual, or containerized environments.

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Nokia deploys next-generation fiber technology for a smarter, faster and greener Australian National Broadband Network

Nokia | December 05, 2022

Nokia and NBN Co today announced the deployment of Nokia’s next-generation broadband platform and its Altiplano Access Controller to deliver a smarter, faster and greener nbn® network. The deployment is the first for the Lightspan MF-14 in the Southern Hemisphere. With unmatched capacity, space efficiency, low latency, intelligence, reliability and power efficiency, the MF-14 will help nbn address Australia’s broadband needs well into the future and help the company realize their Toward Zero Carbon Ambition. Nokia’s Altiplano Access Controller is a software-defined (SDN) and network function virtualization (NFV) tool used to drive greater automation and virtualization. It enables innovation in the way the network is managed with an open API to automate and program the network. nbn recently welcomed the Australian Government’s commitment to invest an additional $2.4 billion to roll out more fiber to communities across Australia. The new investment will enable an additional 1.5 million homes and businesses currently served by Fiber to the Node (FTTN) to upgrade to Fiber to the Premises (FTTP). Coupled with the additional homes and businesses connected by fiber, nbn is evolving the FTTP technology platform to enable higher speed services and has recently successfully completed lab evaluations of 25Gbps FTTP technology. Full fiber connections will help deliver faster broadband speeds, better reliability and energy efficiency , as well as support additional data capacity for the nbn network. These upgrades will help ensure eligible customers can more effectively work from home and operate online businesses, participate in online education, engage in telehealth consultations, stream entertainment and connect with friends and family. nbn will be the first operator in the Southern Hemisphere to adopt the MF-14 platform following announcements by US and UK operators in October 2022. Deployment will commence in 2023. Stephen Rue, CEO at nbn, said: “Rapid technological advances will play a critical role in driving the economic prosperity of our nation and in enabling our transition to a smarter, digitally enabled economy. By leading the deployment of this next-generation technology, we can help meet our nation’s data demands now and into the future. “Together with our network investment that is pushing fibre deeper into communities and extending fixed wireless and satellite coverage and capabilities, we are helping unlock social and economic benefits for households, businesses and communities across Australia. “More than 8.5 million households and businesses are connected to services over the nbn network – this equates to approximately 20 million people relying on our network every day.” Nokia and nbn have been partners for more than 10 years and we’re excited to continue to support nbn in this next technological evolution, deploying more advanced and energy-efficient networking technology. Using Nokia’s advanced fiber technology coupled with our network optimization and automation capabilities, Nokia and nbn can meet customer demand for a faster, smarter, greener broadband network today and well into the future.” Ricky Corker, Chief Customer Experience Officer at Nokia About Nokia At Nokia, we create technology that helps the world act together. As a trusted partner for critical networks, we are committed to innovation and technology leadership across mobile, fixed and cloud networks. We create value with intellectual property and long-term research, led by the award-winning Nokia Bell Labs.

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