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Avast Bolsters Privacy Provisions in Avast One Portfolio

Smart VPN
Avast, a global leader in digital security and privacy, announced the addition of several deep privacy features to Avast One, its recently launched all-in-one integrated service. Avast One is a personalized, comprehensive cross-platform protection delivering digital protection and privacy. Avast One is available in three different versions: Essential, the free service awarded 'Editor's Choice' by both PCMag and TechRadar, and premium services Avast One Individual and Avast One Family.

Avast One Individual and Family
Now includes new privacy features designed to protect people's personal information during everyday online activities. The four new features, available first in Avast One for Windows, are:

  • Tracking Prevention - using Avast's patented anti-fingerprinting technology, it works by injecting fake information into the data that makes up a person's unique digital fingerprint. Every time a page is visited, Avast One injects fresh data, scrambling each user's digital fingerprint to prevent tracking through the digital fingerprint by making them appear to be a different user.
  • Private Mode - this is an enhanced incognito mode that combines two privacy technologies that work together to deliver a true private browsing experience. With one click, Private Mode combines the VPN with Tracking Prevention. Once the user opens an incognito window in their browser, they are able to securely and privately browse without concerns of tracking through fingerprinting, saved website visits or visible IP address.
  • Smart VPN - this automatically activates a private, encrypted session while a user is visiting banking websites or when connecting to public Wi-Fi to ensure their information stays safe and private.
  • Kill Switch - this new feature activates when the VPN connection drops for any reason and immediately cuts the internet connection to prevent sensitive information being exposed.

Avast One Essential
Avast One Essential now includes the new Privacy Advisor feature which provides step-by-step guides for users on enhancing their privacy settings on popular websites like Facebook, Twitter, Instagram, Youtube, Reddit, Amazon, LinkedIn and Google. By helping to simplify this process, Avast puts the user back in control of who can see their data and how it is used.

Privacy Advisor is also available in Avast One Individual and Family.

In addition to the United States, United Kingdom, Canada and Australia, Avast One is now available in France, Germany, Switzerland, and Austria.

About Avast
Avast, a FTSE 100 company, is a global leader in digital security and privacy, headquartered in Prague, Czech Republic. With over 435 million users online, Avast offers products under the Avast and AVG brands that protect people from threats on the internet and the evolving IoT threat landscape. The company's threat detection network is among the most advanced in the world, using machine learning and artificial intelligence technologies to detect and stop threats in real time. Avast digital security products for Mobile, PC or Mac are top-ranked and certified by VB100, AV-Comparatives, AV-Test, SE Labs and others. Avast is a member of Coalition Against Stalkerware, No More Ransom, and the Internet Watch Foundation.

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PR Newswire | October 12, 2023

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Industry Significance The rate of devastating ransomware attacks and the increasing frequency of natural disasters are upending business continuity more often each day. While many organizations recognize the importance of a disaster recovery (DR) plan, current DR solutions on the market are complex, expensive, and disruptive. Likewise, the current energy crisis, new environmental regulations, and ethical imperatives to improve corporate sustainability have led companies to set ambitious net-zero goals, but reckoning with the typical data center's power demands has remained challenging. And with digitization at scale and data proliferation and fragmentation, end-to-end operations management further aggravates the skill and budget shortages for IT. Today's introduction of Pure Protect //DRaaS and updates to the Pure Storage Evergreen portfolio not only address these critical industry pain points, but also set new milestones for customer-centricity with compelling guarantees. 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Data Resilience Score, within the Pure1 Data Protection Assessment, underscores Pure Storage's trusted operations by providing better transparency in the adoption of Pure Storage and industry-leading data protection and backup partner technologies, while offering the ability to assess entire fleet configurations against leading practices. Zero Data Loss Guarantee, across the Evergreen portfolio, provides peace of mind that customers data will not be lost due to Pure Storage hardware or software issues. In the rare case of any data corruption, Pure Storage assures data protection with advanced data recovery services for any hardware or software product-related incidents, at no cost. Enhanced Service Experience, Everywhere: With Pure Storage's AI-powered asset and lifecycle management services and policy-based automation, customers can achieve operational excellence, anywhere and on any scale. Asset Management and Genealogy allows customers and Pure Storage to jointly optimize Labor costs to run and operate storage. Customers get full transparency to manage Evergreen assets, contracts, subscriptions, and lifecycle, and get visibility into capacity, energy, and rack space usage. Customers can also view how each asset or subscription has evolved over time, including software updates, ramps, expansions, and renewals, and gain insight into upcoming lifecycle events such as EOL, upgrades, or contract expiration. Subscription Lifecycle Operations: Customers now benefit from a subscription viewer to understand when subscriptions require attention and renewal, predictive tracking of capacity utilization with actionable alerts to optimize reserve commit vs on-demand consumption, and new SLA indicators to track how well Pure Storage is meeting performance and efficiency SLAs. Customers can plan for future demand, trigger in-app workflows to request quotes, or use the new Pure1 Marketplace for a simplified subscription shopping experience. Partners can take advantage of these capabilities via APIs and early notifications of lifecycle events (EOL, renewal) to deliver seamless procurement experiences to joint customers. Policy-driven Upgrades take the guesswork out of choosing the right Purity release and simplify fleet management. They help customers strike the right balance between frequent upgrades and maintaining a secure and supported storage environment based on their organization's goals. Pure1 Mobile App enables customers to get insights and alerts even on the go as well as manage cases and get the latest information and news from Pure anywhere in the world. Guaranteed Energy Efficiency While Saving Money: With the only Paid Power and Rack Space commitment in the enterprise Storage as-a-Service market, and unique energy, density, and upgrade guarantees, Pure Storage is not only committed to providing the most sustainable storage solutions in the industry, but is also determined to make being green easier and more affordable for global customers. About Pure Storage Pure Storage uncomplicates data storage, forever. Pure delivers a cloud experience that empowers every organization to get the most from their data while reducing the complexity and expense of managing the infrastructure behind it. Pure's commitment to providing true storage as-a-service gives customers the agility to meet changing data needs at speed and scale, whether they are deploying traditional workloads, modern applications, containers, or more. Pure believes it can make a significant impact in reducing data center emissions worldwide through its environmental sustainability efforts, including designing products and solutions that enable customers to reduce their carbon and energy footprint. And with the highest Net Promoter Score in the industry, Pure's ever-expanding list of customers are among the happiest in the world.

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