Virtualized Environments
PR Newswire | January 05, 2024
ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell, is excited to announce a groundbreaking partnership with Immersal, leaders in spatial computing and AR localization technology, and part of Hexagon. By creating a turn-key WebAR solution for stadium AR, this partnership facilitates easier integration of shared AR experiences for teams, venues, and events, broadening the scope of interactive fan engagement. ARound and Immersal are poised to announce their inaugural collaboration with a major sports league next month, marking a significant milestone in bringing this innovative vision to life.
This partnership combines ARound's connected, shared AR technology that has transformed live fan experiences for professional sports teams across three professional leagues – MLB, NBA, NFL – including the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and the Cleveland Cavaliers, with Immersal's visual positioning system (VPS) that creates centimeter-accurate, large-scale indoor and outdoor AR experiences.
"This partnership is a game-changer in the world of sports and live entertainment as we collaborate to make stadium AR experiences more accessible and ubiquitous to all fans and types of events," said Josh Beatty, founder and CEO, ARound. "By integrating our fan engagement platform with Immersal's robust localization technology, we can seamlessly create dynamic digital experiences that put fans at the center of the action while scaling to new audiences around the world."
The integration of ARound and Immersal technologies yields greater access and broader use cases of AR experiences through WebAR, enhancing the overall quality and ease of integration for in-stadium entertainment. Fans can interact with live events in real-time, participating in AR games, accessing real-time game content, and enjoying shared experiences with fellow attendees, all from their smartphones without the need for a standalone app. Brands and sponsors will also now be able to connect with audiences in innovative, meaningful ways, enhancing their marketing mix and creating new avenues for engagement.
"We're committed to innovating and enhancing AR experiences at live events and our technology, combined with ARound's exciting platform, will set a new benchmark in how fans interact with live sports and entertainment, offering them an engaging and memorable experience like never before," Matias Koski, CEO, Immersal.
This groundbreaking partnership heralds a new era in fan engagement, offering sports teams, venues, and brands an unparalleled platform to connect with audiences. Combining ARound's interactive fan experiences with Immersal's precision technology, the stage is now set for a revolution in live entertainment.
About ARound
ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound's massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell's annual innovation competition which invests in new product ideas proposed by the network's 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell, the challenger network built to transform marketing.
About Immersal
Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal's team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device. Hexagon has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR.
Read More
Server Virtualization
PR Newswire | January 09, 2024
Panasonic Automotive Systems Company of America, a tier-one automotive supplier and a division of Panasonic Corporation of North America, announced its High-Performance Compute (HPC) system. Named Neuron, this innovation addresses the rapidly evolving mobility needs anticipated for software-defined vehicle advancements.
As vehicles become more software reliant, vehicle systems must support the extended software lifecycle by enabling software upgrades and prolonging the supporting hardware capability. Cars rely on hardware and software compute platforms to process, share, sense, and derive insights to handle functions for assisted driving. Panasonic Automotive's Neuron HPC allows for not only software updates and upgrades but also hardware upgrades across platform lifecycles.
The Neuron HPC can aggregate multiple computing zones to reduce the cost, weight and integration complexity of the vehicle by removing redundant components. Panasonic Automotive's design supports effortless up-integration with high-performance and heavy data input processing capability. Importantly, the design is upgradeable, scalable and future-proof across today's evolving in-vehicle platforms.
Neuron HPC Architecture & Design
Panasonic Automotive's High Performance Compute architecture could reduce the number of distributed electronic control units (ECUs) by up to 80%1 – allowing for faster, lighter, cross-domain computing for real-time, cross-functional communications. The Neuron HPC design is suited for any mobility platform including internal combustion engine, hybrid, fuel cell or electric vehicles.
"In collaboration with OEMs, Panasonic Automotive has designed and met some of the largest central compute platform challenges in the industry in order to make the driving experience evolve with technology," said Andrew Poliak, CTO, Panasonic Automotive Systems Company of America. "Neuron maximizes performance, safety and innovation over the entire ownership of the consumer's vehicle and enables OEMs with a future-proof SDV platform for ensuing generations of mobility needs."
Key Systems, UX Features & Technical Benefits
With a streamlined design, the Neuron HPC incorporates up-integration capability by consolidating multiple ECUs into one centralized nucleus to handle all levels of ADAS, chassis, body, and in-cabin infotainment features.
About Panasonic Automotive Systems Company of America
Panasonic Automotive Systems Company of America is a division company of Panasonic Corporation of North America and is a leading global supplier of automotive infotainment and connectivity system solutions. Panasonic Automotive Systems Company of America acts as the North American affiliate of Panasonic Automotive Systems Co., Ltd., which coordinates global automotive. Panasonic Automotive Systems Company of America is headquartered in Peachtree City, Georgia, with sales, marketing and engineering operations in Farmington Hills, Mich.
About Panasonic Corporation of North America
Newark, NJ-based Panasonic Corporation of North America is committed to creating a better life and a better world by enabling its customers through innovations in Sustainable Energy, Immersive Entertainment, Integrated Supply Chains and Mobility Solutions. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation. One of Interbrand's Top 100 Best Global Brands of 2023, Panasonic is a leading technology partner and integrator to businesses, government agencies and consumers across the region.
Read More
Server Virtualization
PR Newswire | January 10, 2024
AVL is collaborating with major technology leader, Microsoft, to demonstrate the virtualization capabilities for vehicle software development. The software solution, called AVL DevOps Pilot, provides end-to-end orchestration of the development and operations pipeline including artifacts, simulation models, controller models, and test cases in a cloud-based platform. This paves the way for AVL's automotive development expertise using Microsoft Azure, including Microsoft Azure OpenAI Service, and GitHub Copilot. This dramatically reduces the development time for software defined vehicles as well as automates the testing and validation process and ensures end-to-end traceability of the software development assets.
Jens Poggenburg, Executive Vice President AVL: "AVL combines its extensive expertise in the field of automotive development with Microsoft's innovative cloud and AI technology. Through this collaboration, we are creating a boost in digital transformation. The bundling of expertise allows us to further develop our engineering and toolchain offering at maximum speed. We are proud to combine our specific application experience with Microsoft's digitalization expertise."
Don Manvel, CEO and Chairman of AVL Americas: "Breakthroughs happen when partners bring their best solutions to the table. AVL is combining its extensive expertise in mobility technologies with Microsoft's innovative cloud and AI technology to create revolutionary solutions that accelerate the development of software defined vehicles to a new level."
Dominik Wee, Corporate Vice President for Manufacturing and Mobility, Microsoft: "Microsoft is pleased to collaborate with AVL, using the open and configurable SDV Toolchain architecture and comprehensive cloud computing capabilities of Microsoft Azure services to help accelerate AVL's DevOps Pilot virtual cloud solution."
About AVL
With more than 11,200 employees, AVL is one of the world's leading mobility technology companies for development, simulation and testing in the automotive industry, and beyond. Drawing on its pioneering spirit, the company provides concepts, solutions and methodologies for a greener, safer and better world of mobility.
From ideation phase to serial production, the company covers vehicle architectures and platform solutions including the impact of new propulsion systems and energy carriers. As a global technology provider, AVL's offerings range from simulation, virtualization and test automation for product development to ADAS/AD and vehicle software. The company combines state-of-the-art and highly scalable IT, software and technology solutions with its application know-how, thereby offering customers extensive tools in areas such as Big Data, Artificial Intelligence, Cybersecurity or Embedded Systems.
AVL's passion is innovation. Together with an international network of experts at more than 90 locations and with 45 Tech and Engineering Centers worldwide, AVL is supporting customers in their mobility ambitions. In 2022, the company generated a turnover of 1.86 billion Euros, of which 11 % are invested in R&D activities to ensure continuous innovation.
Read More
Server Virtualization
PR Newswire | January 10, 2024
Global automaker Stellantis N.V. led the creation of the world's first virtual cockpit platform as part of its Stellantis Virtual Engineering Workbench (VEW) enabling the delivery of infotainment tech to customers 100 times faster than previous processes. The new platform uses the QNX Hypervisor in the cloud from BlackBerry, which is now on early access release via AWS Marketplace within the QNX Accelerate portfolio of cloud-based tools. Stellantis can now create realistic virtual versions of car controls and systems, making them behave just like they would in a real car, but without needing to change the main software that runs them, taking what used to take months to be achieved down to 24 hours in some cases.
Accessing QNX Hypervisor via AWS Marketplace enables Stellantis to include a virtual cockpit high-performance computing (HPC) simulation into a cloud environment. This industry-first platform for mixed-criticality and multi-OS embedded application development includes QNX Hypervisor Amazon Machine Images (AMIs) and industry-standard hardware interfaces as defined in the VirtIO standard Trout v1.2. With tools such as virtualization of graphics, audio, and touchscreen/mouse/keyboard inputs, the solution offers little to no difference between running QNX Hypervisor-based systems in the cloud versus on real hardware.
Software is a key building block for Stellantis to deliver clean, safe and affordable mobility, as outlined in the Dare Forward 2030 strategic plan, and the driving force behind the AI-powered STLA Brain, STLA SmartCockpit and STLA AutoDrive technology platforms. In 2022, Stellantis selected AWS as its preferred cloud provider for vehicle platforms and the companies began work on Stellantis' purpose-built, in-house VEW.
Taking a software-driven approach and deploying the QNX Hypervisor in the cloud, Stellantis can accelerate customer feedback sessions, and with minimal effort, replicate the cockpit experience of a particular brand and vehicle, and make changes in real time to optimize the experience for the driver. This real-time feedback, underpinned by low-latency access to the cloud, allows Stellantis to solicit valuable feedback from its customer and developer base to build future infotainment features and applications.
"Software is becoming increasingly crucial in vehicles, leading us to innovate in how we develop and validate it," said Yves Bonnefont, Chief Software Officer at Stellantis. "With our virtual cockpit, we're revolutionizing not just our approach, but also that of our suppliers and partners in the industry. Essentially, we're able to get closer to our customer's needs through this technology with faster development cycles, faster feedback loops, and quicker delivery of the technology they use and love. It's a leap towards customer-first innovation and efficiency in the automotive world."
"We're delighted to introduce early access availability of our trusted QNX Hypervisor platform in the cloud, leveraging the vendor and platform-neutral VirtIO standard that QNX has long-supported for its importance in creating a true-to-life virtual development environment for embedded software," said Mattias Eriksson, President, BlackBerry IoT. "Working with Stellantis to launch the world's first commercial hypervisor in the AWS cloud helps to reduce complexity, accelerate innovation and cut costs on in-car software development throughout the entire product lifecycle."
"Software virtualization and abstraction in the cloud is vital to accelerating development and maintaining feature delivery on-pace with consumer demand," said Wendy Bauer, Vice President and General Manager, Automotive and Manufacturing, AWS. "With BlackBerry's QNX Hypervisor on AWS Marketplace, Stellantis can easily harness the power of the cloud to reimagine research and development processes, architect more insightful ways to solicit and integrate feedback, and deliver functions faster than before that delight drivers and further the industry."
Standard VirtIO interfaces are also used by a suite of automotive partners to scale their offerings across OEMs and enable plug-and-play across the OEM landscape. Recognizing the benefits, AWS fully supports the VirtIO industry standard for cloud simulation of cockpit HPCs.
BlackBerry QNX launched QNX Accelerate in January 2023 with its portfolio initially featuring QNX Neutrino RTOS 7.1 and the QNX OS for Safety 2.2.3, each provided as Amazon Machine Images allowing QNX customers to run a QNX OS natively on AWS cloud hardware. The early access release of QNX Hypervisor in the cloud is available now and general availability will be announced later in 2024.
About BlackBerry
BlackBerry provides intelligent security software and services to enterprises and governments around the world. The company secures more than 500M endpoints including over 235M vehicles. Based in Waterloo, Ontario, the company leverages AI and machine learning to deliver innovative solutions in the areas of cybersecurity, safety, and data privacy solutions, and is a leader in the areas of endpoint management, endpoint security, encryption, and embedded systems. BlackBerry's vision is clear - to secure a connected future you can trust.
About Stellantis
Stellantis N.V. is one of the world's leading automakers aiming to provide clean, safe and affordable freedom of mobility to all. It's best known for its unique portfolio of iconic and innovative brands including Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, Free2move and Leasys. Stellantis is executing its Dare Forward 2030, a bold strategic plan that paves the way to achieve the ambitious target of becoming a carbon net zero mobility tech company by 2038, while creating added value for all stakeholders.
Read More