Diving into the new SiriusDecisions Demand Unit Waterfall

SiriusDecisions | May 30, 2018

SiriusDecisions since around the time when Rich Eldh and John Neeson gave birth to the company. I’ve found their frameworks especially useful in helping focus my teams’ actions and report on the value of our contributions. Perhaps you’ve found the same. For many years, the SiriusDecisions Demand Waterfall has been used as the standard framework for managing demand generation processes. The beauty of the original Demand Waterfall was its clarity and simplicity. Built as a useful guide, it was never meant to become “the law.” Yet over the past few years, many marketers have found themselves ensnared by a rigid, faithful type of application. From helpful leading indicators, we’ve created rigid sets of KPIs that lock us into a way of doing things and shape how we “see” our world. A host of short-sighted KPIs are now constraining our ability to innovate. At worst, they’re locking us into counterproductive behaviors that actually hurt our ROI. I’m talking here about KPIs that drive up volumes even as they drive down quality; about filters that ignore tangible evidence of demand in favor of titles and contacts at accounts that aren’t in the market at all. The newly announced SiriusDecisions Demand Unit Waterfall concept contains major insights that could open the door to a new wave of progress. These observations should help keep many of us from going over the falls in a barrel crafted of our own short-sightedness.

Spotlight

IT Ops teams managing virtualized infrastructures face a continuous onslaught of allegations that something is slow and that it is their fault. It turns out in more than 90% of the cases where the infrastructure actually is at fault, the culprit is storage," said Bernd Harzog, Analyst, The Virtualization Practice.


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VIRTUAL SERVER INFRASTRUCTURE

iolo Launches World’s Most Private & Affordable VPN Service

iolo | March 11, 2022

iolo, the award-winning privacy and security software company today announced the immediate availability of ioloVPN. The Virtual Private Network (VPN) software subscription service features privacy-first hosting infrastructure, costs as little as $1.16 per device per month for five simultaneous devices. Privacy is delivered via bank-grade 256-bit encryption over a 100% dedicated VPN server infrastructure with a zero-tolerance policy for data logging or tracking. Moreover, ioloVPN is the only VPN service to offer extra 24/7 customer phone support delivered by live human beings. “The VPN market is very competitive. We are confident ioloVPN will stand taller than the rest due to our unwavering commitment to privacy and affordability,” said Avani Patel, VP of Product at iolo. “We are a privacy-first company! ioloVPN is built for maximum customer privacy – encrypting your connections and providing you the most speed. Lastly, we do not and will never track, log, aggregate or sell your information, browsing patterns, giving you the most privacy.” User benefits of ioloVPN subscription service include: Encrypts all data traffic with bank-level 256-bit data security Works anywhere in the world, on any WiFi hotspot, on both PCs and mobile devices Privacy is assured: zero customer data is tracked, logged, aggregated or sold Unlimited data; access your favorite streaming content from anywhere Activates automatically Protects 5 simultaneous devices for one low price starting at $5.80/month when billed annually (which works out to just $1.16 per device) Money-back guarantee 24/7 live phone support available at extra cost Running underneath, ioloVPN operates on a world-wide network of VPN server locations on every major continent on the planet (except Antarctica). Each datacenter location is dedicated to VPN processing only (unlike cloud-based providers such as AWS or Azure) and runs OpenVPN, IPSEC, and IKEv2 with MOBIKE (RFC4555) services. iolo also enables Perfect Forward Secrecy (PFS) throughout its VPN network, which is optimal for securing instant messages because it switches encryption keys after every message. About iolo iolo is a brand of RealDefense LLC, which develops award-winning software that optimizes and secures both mobile phones and PCs. iolo’s product line of software and services includes its flagship System Mechanic®, which is an 8-time winner of PC Magazine’s Editors’ Choice awards.

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VMWARE

Anthony Keller of Liquidware Receives Coveted 2022 CRN Channel Chief Recognition

Liquidware | February 08, 2022

Liquidware, the leader in digital workspace management, announced that CRN, a brand of The Channel Company, has named Anthony Keller, Director, US Channels, Liquidware, to its 2022 Channel Chiefs list. CRN's annual Channel Chiefs project identifies top IT channel vendor executives who continually demonstrate expertise, influence and innovation in channel leadership. A panel of CRN editors selected the honorees for their channel dedication, industry stature and accomplishments as channel advocates. The 2022 Channel Chiefs are influential leaders who continue to shape the IT channel with innovative strategies, programs and partnerships. Having been a previous recipient of this accolade, I am delighted that Anthony's efforts in reinvigorating our channel and his leadership have been recognized. For 2022, we will accelerate our 'channel first' strategy to help further expand our existing Enterprise focus. This recognition for Anthony signals Liquidware's enhanced focus on deep relationships with leading "trusted advisor" channel organizations." Chris Akerberg, President and COO, Liquidware During 2021, Anthony and his channel team achieved the following results: Increased active channel partners by 30% Average deal size through the channel grew by 70% Registered deal pipeline grew by 18% License sales through the channel increased 28% year-on-year Anthony holds an MBA from St. John's University, graduating in the top 10 percent of his class. Starting his career at AppSense, Anthony moved to VMware to build and scale the newly created VMware Cloud Provider Program working closes with MSPs. During his six years at VMware he was part of a team that grew the SaaS business 30%+ year-on-year. Being focused on the EUC space throughout his career, joining Liquidware to build and scale their channel program was a natural career progression. XenTegra is a Liquidware Center of Excellence and Acceler8 partner, their CEO Andy Whiteside commented, "Partnering with Liquidware is a pleasure for the team at XenTegra. Their solutions solve problems that our Digital Workspace focused company needs to help our customers. They understand how VARs work and communicate with us weekly to drive solution oriented outcomes for the customers we both serve." "CRN's 2022 Channel Chiefs recognition is given exclusively to the foremost channel executives who consistently design, promote, and execute effective partner programs and strategies," said Blaine Raddon, CEO of The Channel Company. "We're thrilled to recognize the tireless work and unwavering commitment these honorees put into fostering outstanding business innovation and building strong partner programs to drive channel engagement and success." About Liquidware Liquidware is a leader in digital workspace management solutions for Windows workspaces. The company's products encompass all facets of management to ensure the ultimate user experience across all workspaces – physical, virtual, DaaS or in the cloud. Enterprises across the globe utilize Liquidware solutions to dramatically decrease time spent managing workspaces, while delivering increased security, flexibility and scalability. Supported platforms include Microsoft physical, Azure Virtual Desktop (AVD), and RDS desktops, Citrix Virtual Apps and Desktops, VMware Horizon, Amazon WorkSpaces, and Nutanix Frame. Liquidware products are available through a global network of partners. About The Channel Company The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.

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SERVER VIRTUALIZATION

Beyond Identity Expands Integrations With Leading SSO Providers

Beyond Identity | April 18, 2022

Invisible, unphishable multi-factor authentication (MFA) provider Beyond Identity today announced integrations with additional single sign-on (SSO) solutions from CyberArk, Google Cloud, OneLogin by One Identity, Shibboleth, and VMware to accelerate enterprise and higher education adoption of completely passwordless MFA. These new integrations – which come on the heels of Beyond Identity announcing $100 million in Series C funding – further expand the industry’s most extensive ecosystem of identity and SSO providers committed to the advancement of passwordless MFA. Passwords remain the most vulnerable link in the authentication chain and are involved in 80% of data breaches. Passwords are a compromised authentication method and an initial attack vector for ransomware and account takeover attacks. Adversaries employ phishing techniques to steal credentials or simply purchase previously stolen passwords to gain access. Recent high-profile security breaches, such as TransUnion South Africa, further underscore the fact that passwords are the root cause of cyberattacks. The prevailing assumption is that MFA will protect organizations from password-based attacks. Unfortunately, attackers are easily bypassing existing MFA solutions at scale. To shore up the federal government’s cybersecurity defenses and deliver on President Biden’s Executive Order on Cybersecurity, the Office of Management and Budget (OMB) recently released a Zero Trust Architecture Strategy that requires agencies to stop using easily phishable MFA, including push notifications, one-time passwords over SMS, and voice-based systems. “Strong authentication” is a foundational component of any zero trust strategy, and the U.S. government now requires “passwordless MFA.” “Beyond Identity’s approach aligns with the OMB’s recent guidance: passwordless MFA with no phishable factors,” said Kurt Johnson, Vice President of Strategy and Business Development at Beyond Identity. “We are thrilled to welcome cybersecurity leaders CyberArk, Google Cloud, OneLogin by One Identity, Shibboleth, and VMware into our technology ecosystem. We look forward to bringing secure and frictionless MFA to these important solutions with our Secure Work product that transforms the user experience while significantly bolstering defenses.” Secure Work, one of three products built on Beyond Identity’s cloud-native platform, safeguards an organization’s SaaS apps, cloud resources, and critical data by eliminating passwords and restricting access to authorized and secure devices. It empowers zero trust by cryptographically binding a user’s identity to their devices with proven public/private key technology. The solution ensures every device has the correct security settings and required security software running at the time of login – before granting access. Beyond Identity’s advanced authenticator collects dozens of device security posture checks at the time of login. These granular security attributes can then be used to enforce security policies and stop risky users and devices from authenticating, protecting all critical resources. About Beyond Identity Beyond Identity is fundamentally changing how the world logs in with a groundbreaking invisible, unphishable MFA platform that provides the most secure and frictionless authentication on the planet. We stop ransomware and account takeover attacks in their tracks and dramatically improve the user experience. Beyond Identity’s state-of-the-art platform eliminates passwords and other phishable factors, enabling organizations to confidently validate users’ identities. The solution ensures users log in from authorized devices, and that every device meets the security policy requirements during login and continuously after that. Our revolutionary approach empowers zero trust by cryptographically binding the user’s identity to their devices and analyzing hundreds of risk signals on an ongoing basis. The company’s advanced risk policy engine enables organizations to implement foundationally secure authentication and utilize risk signals for protection, rather than just for detection and response.

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CLOUD

Cloud Foundry Launches New Platform to Simplify Kubernetes Developer Experience

Cloud Foundry | May 17, 2022

Cloud Foundry Foundation today announced Korifi, the beta release of a new Platform-as-a-Service (PaaS) that eases much of the complexity inherent to Kubernetes, to vastly improve the application deployment experience. The Kubernetes experience has been complex for operators and developers alike, Korifi harnesses the developer-centric experience of Cloud Foundry to deliver a Cloud Foundry-compatible application platform running on Kubernetes. "As Kubernetes has matured, our community has built several Cloud Foundry abstractions to reduce Kubernetes complexities," said Chris Clark, program manager of Cloud Foundry Foundation. "The proven Cloud Foundry developer experience already saves organizations millions of dollars by maximizing developer productivity. With Korifi, we're building on a new architecture learned from previous iterations like cf-for-k8s and KubeCF. Korifi brings greater interoperability with cloud-native technologies, bringing the ease and simplicity of the Cloud Foundry app developer experience to Kubernetes." Korifi's fully open-source code base and community-driven approach ensures that adopters get complete transparency and agility. For system integrators and service providers, Korifi is an avenue to enable a cloud-native transformation for their Cloud Foundry customers and also introduce a new cloud-based product. "Thousands of developers use Cloud Foundry everyday as an easy, reliable platform to deploy and manage their mission-critical applications. Their teams rely on its stability and automation to support those fleets of developers and applications. We see Korifi as an opportunity to ensure that Cloud Foundry interoperates well with the growing ecosystem of other cloud-native technologies and deployment practices." Craig McLuckie, chair of the Cloud Foundry governing board and vice president of research and development at VMware. Cloud Foundry is an open source technology backed by the largest technology companies in the world, including, HCL, Huawei, IBM, SAP, and VMware, and is being used by leaders in manufacturing, telecommunications and financial services. Only Cloud Foundry delivers the velocity needed to continuously deliver apps at the speed of business. Cloud Foundry's container-based architecture runs apps written in any language on a choice of cloud platforms — Amazon Web Services (AWS), Google Cloud Platform (GCP), IBM Cloud, Microsoft Azure, OpenStack, and more. With a robust services ecosystem and simple integration with existing technologies, Cloud Foundry is the modern standard for deploying mission critical apps at global organizations. About Cloud Foundry Foundation The Cloud Foundry Foundation is a non-profit open source organization formed to sustain the development, promotion and adoption of Cloud Foundry as the industry standard for delivering the best experience for developers at companies of all sizes. The Foundation projects include Cloud Foundry, Paketo Buildpacks, Korifi, Eirini, BOSH, Open Service Broker API, CredHub, and more. Cloud Foundry makes it faster and easier to build, test, deploy and scale applications, and is used by more than half the Fortune 500, representing nearly $15 trillion in combined revenue.

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Spotlight

IT Ops teams managing virtualized infrastructures face a continuous onslaught of allegations that something is slow and that it is their fault. It turns out in more than 90% of the cases where the infrastructure actually is at fault, the culprit is storage," said Bernd Harzog, Analyst, The Virtualization Practice.

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