Global Search Marketing Agency, Directive, Announces Complete Rebranding

Directive Consulting | December 05, 2018

Directive, the leading B2B and enterprise search marketing agency, announced today the launch of their new branding to reflect their evolution into a global search marketing agency. Directive’s unique approach to search marketing has positioned the company as the agency of choice for leading B2B and enterprise companies since 2014 with a portfolio comprised of 90% in the B2B space. With their extensive rebranding efforts, the company continues to offer premier SEO, PPC, CRO, content marketing and paid social services that B2B and enterprises need to scale their business. Additionally, Directive continues to invest further in employee well-being, marketing technologies and superior support for clients. “Our rebranding does not impact our services, operations or our market, as we have been working with leaders in the B2B space for some time; however, our identity now reflects and matches that,” stated Hannah Mans, Directive’s director of marketing. “This milestone is the first of many as we work towards our vision to be the largest global B2B search agency by the end of 2020.” The rebranding includes a top-to-bottom redesign of the company’s website and logo to better resonate with current and potential clients.

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SERVER VIRTUALIZATION

Leading Danish Service Provider Nuuday Selects Netcracker as a Strategic Partner for Major IT Transformation Program

Netcracker Technology | June 29, 2022

Netcracker Technology and Nuuday announced today that Nuuday, the largest telecom service provider in Denmark, has selected Netcracker as its strategic partner for the largest IT transformation program in the Nordic region. Netcracker’s cloud-native, microservices-based Digital BSS/OSS portfolio and Professional Services will serve as the cornerstone of the project to help the service provider eliminate legacy solutions, quickly launch new services and create superior digital customer journeys. The transformation program will support all of Nuuday’s lines of business, including broadband, TV, mobile and B2B services. Nuuday will also leverage Netcracker Managed Services for the solution, which will be hosted in the public cloud. “We are now making the largest IT investment in our company history with the purpose of replacing complex systems and re-engineering our commercial and operational processes to make life easier for our customers,” said Jon James, CEO of Nuuday. “We want to accelerate our pace of innovation and transform Nuuday into one of the most digital and advanced telcos in Europe.” “Netcracker is thrilled to partner with Nuuday through this strategic initiative to modernize its BSS and OSS systems,” said Benedetto Spaziani, GM at Netcracker. “Netcracker is making its mark in the Nordics, and we are excited for the opportunity to help realize Nuuday’s vision to become best in class.” “In Netcracker, we have found the perfect partner with a solid delivery record and previous success with large IT transformation projects, Together with Netcracker, we will apply a best-of-suite approach and build a new modern IT stack that will allow Nuuday to concentrate on customers, channel management and product innovation.” Monika Gullin, CTO of Nuuday About Netcracker Technology Netcracker Technology, a wholly owned subsidiary of NEC Corporation, offers mission-critical digital transformation solutions to service providers around the globe. Our comprehensive portfolio of software solutions and professional services enables large-scale digital transformations, unlocking the opportunities of the cloud, virtualization and the changing mobile ecosystem. With an unbroken service delivery track record of more than 25 years, our unique combination of technology, people and expertise helps companies transform their networks and enable better experiences for their customers. About Nuuday Nuuday is a united family of strong and well-known brands with the shared purpose of making sense with technology. Our family consists of YouSee, Telmore, Hiper, Blockbuster, TDC Erhverv, NetDesign, YouTV, eesy and Relatel, and together we represent the TV, broadband, network, telephony and entertainment of the future. We deliver innovative digital services to most Danish households and businesses across cross-functional teams, 33 nationalities and more than 3,800 unique colleagues. As Denmark’s leading digital service provider, we aspire to use technology to create a more meaningful future for our customers and society.

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VIRTUAL DESKTOP STRATEGIES

The Power of Audio Meets the Power of Virtual Desktops: EPOS & 10ZiG Announce New Partnership

10ZiG | July 06, 2022

EPOS, a global premium brand designing high-end audio solutions for better communication and collaboration, and 10ZiG, a leading provider of virtual desktop endpoint hardware and software, have partnered to deliver EPOS audio devices and management software optimized for 10ZiG Windows 10 IoT Thin Client endpoint devices. The recent global pandemic set off the largest work-from-home (WFH) transition in the history of doing business and is still shaping how we work today. It only made sense that EPOS and 10ZiG joined forces, so the world could leverage hardware and software for remote and hybrid virtual desktop setups. The EPOS & 10ZiG partnership developed as a perfect duo for virtual desktop infrastructure (VDI) and audio communication, in both office and remote setup solutions. Having the most advanced tools in place, including supportive remote Thin Client endpoints and audio headsets makes for an easier and better user experience for unified communications and related platforms. EPOS Connect VDI is the client application that enables various asset management features to allow IT managers to administer EPOS audio devices across the entire organization through the intuitive EPOS Manager UI. EPOS Manager is a powerful on-premises or cloud-based IT management solution for managing, updating, and configuring an organization’s EPOS headsets and speaker phones from any location. From entry-level to high-demand users, 10ZiG Windows 10 IoT Thin Client device models 4610q, 6010q, and 6110, comply and work seamlessly with EPOS headsets and speakerphones, specifically the ADAPT 660. With the EPOS & 10ZiG partnership, businesses can maximize focus and productivity anywhere with the certified combined solutions. The EPOS product lines offer a range of outstanding features like superb call clarity, stereo sound, adaptive ANC, and a unique UC optimized solution with machine learning enhanced microphone performance. The 10ZiG product lines are a range of x86-based Thin & Zero Client endpoints that include a wide array of hardware options, such as varying display connectivity, Fiber options, free centralized management via the 10ZiG Manager™, and more. About EPOS Established upon the former successful joint venture between audio specialist Sennheiser and the world-leading hearing technology group Demant, EPOS designs, manufactures and sells pioneering high-end audio and video solutions for business professionals and serious gamers. Crafted with advanced engineering and pioneering technologies, EPOS offers uncompromised audio and video connectivity that enable business professionals to better communicate and collaborate – anytime, anywhere and on any device. EPOS audio is reliable, easy-to-use, and designed for ultimate comfort. Owned by the Demant Group and with headquarters in Copenhagen, Denmark, EPOS builds on more than 115 years’ audio expertise and operates in a global market with offices and partners in more than 60 countries. About 10ZiG 10ZiG Technology provides virtual desktop Thin & Zero Client endpoints and centralized management software (10ZiG Manager™) for VDI, DaaS, SaaS, and Cloud-based workspaces. A front-runner in many VDI innovations including leading audio & video communication support, 10ZiG works to make product fit into the customer’s computing environment, not the other way around. In office or at home, 10ZiG virtual desktop technology maximizes traditional, remote, or hybrid-working setups.

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VIRTUAL DESKTOP TOOLS

A New Evolution of Stratodesk NoTouch Enables High Performance, and Secure, Hybrid Cloud Workspaces

Stratodesk | June 09, 2022

Stratodesk, the leading global EUC innovator of endpoint OS software, today announced the general availability of its latest software evolution, Stratodesk NoTouch OS 3.4. Answering top challenges facing enterprises in a new hybrid work world, Stratodesk NoTouch OS 3.4 increases the adoptability and useability of high performance, hybrid cloud workspaces. Stratodesk’s newest operating system accomplishes this through the addition of capabilities enabling simpler end-user experiences, advanced, high resolution protocols, and integration of the latest Cloud and VDI solution provider software releases. "According to our primary research, 81% of technology-based workers perform at least some job tasks outside of the physical office," noted Steve Brasen, Research Director at Enterprise Management Associates. "Most legacy technologies are not equipped to securely deliver IT services to remote users without impeding their productivity. Stratodesk NoTouch OS 3.4 works with existing IT infrastructures to create consistent user experiences, and the newly released self-service capabilities enables broad deployment with ease." Stratodesk NoTouch OS 3.4 Addresses Challenges Facing IT by Enabling Hybrid Work In 2022, ensuring the effectiveness of secure, high performance, hybrid cloud workspaces is a key challenge facing IT leaders. Businesses continue to seek new and better ways to provide their workers with workplace flexibility. In fact, a recent study found 100% of IT leaders polled desired a hybrid work model. To achieve this without making sacrifices in productivity, enterprises require a more powerful, more adoptable, and easier to use endpoint OS than any previously available on the market. Stratodesk addresses this need with a new evolution of Stratodesk NoTouch software. Stratodesk NoTouch OS 3.4 boasts critical features to enable the new, secure hybrid work world. It also includes the biggest graphical user interface (GUI) update since the last major update released in 2021 – a new first-time installation wizard and sleek new design elements that streamline end user experience. Together these improvements will reduce helpdesk requests for large enterprises by making the endpoint easier to set up and interact within remote work scenarios. A Simpler Out-of-the-Box Experience for Stratodesk NoTouch OS Enabling Customers to be Self Intuitive Updates made to the GUI will deliver a simpler out-of-the-box experience of Stratodesk NoTouch OS. First time Stratodesk NoTouch admins remain in full control, all while end users can take a simpler self-serve approach. The updated installation process will guide system admins step-by-step through a process that will make endpoint deployment across thousands of devices easier – delivering on Stratodesk’s mission to ease adoptability for enterprise customers. New graphical elements include several additional icons to compliment the minimalistic design of Stratodesk NoTouch OS . An ideal alternative to the traditional “hotkey” approach, these icons are an easy and intuitive way for remote workers to manage their networks, enable multi-monitor display, and access their sound settings. Natively Cloud Friendly Updated Clients to Enable Cloud Workspaces are Included Ultimately, updates made to the Stratodesk NoTouch OS out-of-the-box experience will embolden Cloud and traditional VDI workspaces. “In 2022, we expect to see more businesses look to the cloud to enable hybrid work,” says Stratodesk Strategic Alliances VP Ricardo Antuna. “Regardless of the physical locations of endpoints, Stratodesk NoTouch OS 3.4 is designed to ease challenges in scaling hybrid deployments and the adoptability of hybrid workspaces.” To achieve easier adoptability and scalability for secure cloud workspaces, Stratodesk maintains its historic first day deployment for brand new Linux clients as they become available from VDI/Cloud solution providers including Citrix, Microsoft, Nutanix and VMware. Stratodesk NoTouch OS and NoTouch Center are fully cloud native, and let customers choose any on premises or cloud-based solution to empower their hybrid workspace deployments. “Adoptability in a hybrid work world is a greater necessity than ever before,” says Stratodesk founder and CEO, Emanuel Pirker. “By ushering in a new evolution of Stratodesk software, we are effectively saying ‘we’re here for it’. Hybrid work has never been so compelling an offering, enabling everything from retaining better talent, increased productivity, all while providing a better work-life balance. Of course, making the user experience for remote workers as seamless as possible is vital to the productivity of any organization. Updates made to Stratodesk NoTouch OS reflect changes in the modern work world as we all jointly seek a new and better way for hybrid work.” Furthering the advancement of scalability in hybrid work deployments are the latest updates to Stratodesk Cloud Xtension. Stratodesk has enhanced the already extensive capabilities of Stratodesk Cloud Xtension, effectively improving scalability performance for hybrid cloud deployments. Stratodesk NoTouch OS is the First EUC Endpoint Software Support to Support Mechdyne TGX Adding to its history of firsts, Stratodesk NoTouch OS 3.4 includes the availability of Leostream within Stratodesk NoTouch OS. Available natively, Stratodesk NoTouch OS is the first endpoint OS to enable Mechdyne TGX via Leostream, natively, allowing for powerful high powered graphical content for remote endpoints. Advanced use cases benefiting from these enhancements range from media and entertainment to oil and gas, and the highly demanding (from a graphics perspective) world of editing production houses. A US government defense contractor initially seeking a PCoIP solution capable of handling high resolution content, opted for Mechdyne TGX and its inclusion within Leostream and are working closely with Stratodesk to enable this solution within their Cloud deployment. “By partnering with Stratodesk, we are able to provide a seamless experience to workers around the world,” says Karen Gondoly, Leostream CEO. “Stratodesk customers can take advantage of connecting to their virtual and cloud desktops via their preferred display protocol. Our joint relationship with Mechdyne also makes it possible to leverage the powerful TGX protocol for high end resolution.” “By integrating with Stratodesk and Leostream, we are able to deliver the world’s first iteration of a Thin Client OS that includes our powerful TGX protocol for high end graphics displays,” said Cathy Lascara, VP of Software at Mechdyne. “TGX is ideal for demanding scenarios in energy, engineering, entertainment and loves high resolution and multi-monitor - making it ideal for the enterprise.” Compressed Imaging Makes Stratodesk NoTouch OS Faster than Ever Before Additionally, Stratodesk NoTouch OS 3.4 uses a new compression technique that leads to improved performance, making Stratodesk NoTouch OS faster than ever before. This advanced speed allows IT to maximize the time saving benefits they have already come to expect from imaging and deploying new devices with Stratodesk NoTouch OS across entire deployments, and thousands of endpoints. Customers wanting a deeper look into what Stratodesk NoTouch OS 3.4 offers can access via their Customer Portal the release notes for a full rundown of new features. Business and IT leaders new to Stratodesk NoTouch can schedule a 20 minute demo of our software. “By making it easier than ever before for end users to self-service within Stratodesk NoTouch OS, our customers have another unique selling point from the EUC innovator,” says Sonia St. Charles, CEO of Davenport Group. “Additionally, as a Dell Technologies Titanium Partner, we are excited for what these latest updates mean for our customers leveraging new and existing Dell PCs, laptops, and thin clients – enabling them to be repurposed with the latest clients from VDI/Cloud vendors to look and feel like new.” “We have a shared mission to deliver secure hybrid cloud workspaces to workers everywhere and our partnership with Stratodesk brings Stratodesk NoTouch OS high security, and adoptability to our DX Series thin client solutions,” says Sean Copeland, Executive Vice President at Amulet Hotkey. “Our clients are compact and feature rich, providing advanced features that supports PCoIP, Blast, and other remote display protocols, for high end use cases in global enterprise, defense, and government markets.” About Stratodesk Founded in 2010, Stratodesk is the leading global EUC innovator of endpoint OS software. Stratodesk’s agile and customer-centric, Linux-based managed OS software, Stratodesk NoTouch, is defining end user computing with its freedom to transform any device into a cloud-ready and highly secure endpoint, enabling companies to cost-effectively manage their unified VDI endpoint deployments and secure digital perimeters. Stratodesk’s software works seamlessly across all x64, x86 and ARM/Raspberry Pi based hardware products, increases endpoint security, and simplifies user experience. Today, with nearly one million licenses deployed globally across multiple industries, Stratodesk prides itself on its authenticity and dedication to delivering the most innovative software solution to its customers.

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VMWARE

Broadcom in Talks to Acquire Cloud Company VMware

VMware | May 23, 2022

Broadcom Inc. is in talks to acquire VMware Inc., the cloud-computing company backed by billionaire Michael Dell, according to people familiar with the matter, setting up a blockbuster tech deal that would vault the chipmaker into a highly specialized area of software. The discussions are ongoing and there’s no guarantee they will lead to a purchase, said the people, who asked not to be identified because the matter isn’t public. VMware currently has a market valuation of about $40 billion. Assuming a typical premium, the potential deal price would be higher, though the terms under consideration couldn’t be learned. Shares in VMware rose 15% in premarket trading on Monday, which would give the company a market value of about $46 billion. Broadcom, which has a valuation of about $222 billion, fell 2.4%. The transaction would extend a run of acquisitions for Broadcom Chief Executive Officer Hock Tan, who has built one of the largest and most diversified companies in the chip industry. Software has been a key focus in recent years, with Broadcom buying CA Technologies in 2018 and Symantec Corp.’s enterprise security business in 2019. A representative for VMware declined to comment. A representative for Broadcom wasn’t available for comment. “Investors have been increasingly focused on Broadcom’s appetite for another strategic or platform enterprise software acquisition—especially given the recent compression in software valuation, “ Wells Fargo analysts wrote after Bloomberg News’s report. “An acquisition of VMware would be considered as making strategic sense; consistent with Broadcom’s focus on building out a deepening enterprise infrastructure software strategy.” Broadcom makes a wide range of electronics, with its products going into everything from the iPhone to industrial equipment. But data centers have become a critical source of growth, and bulking up on software gives the company more ways to target that market. Broadcom was previously in talks to acquire SAS Institute Inc., a closely held software company valued at $15 billion to $20 billion. But those discussions ended last year without a deal.

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Spotlight

Hunting through logs and manually correlating events is a waste of your time. It also can leave you dangerously exposed to undetected threats. Things get trickier when you’re trying to get full visibility and consistent security across multiple clouds and on-premises infrastructure. Not anymore.

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