Google Cloud says it won't sell general facial recognition software

Google Cloud has announced that it will not sell general-purpose AI-driven facial recognition technology until the technology is polished and concerns over data protection and privacy have been addressed in law."Google has long been committed to the responsible development of AI. These principles guide our decisions on what types of features to build and research to pursue," said Kent Walker, SVP of global affairs at Google. "Facial recognition merits careful consideration to ensure its use is aligned with our principles and values and avoids abuse and harmful outcomes. Google Cloud has chosen not to offer general-purpose facial recognition APIs before working through important technology and policy questions," he added.

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