Head in the clouds: what the future of cloud computing means for media

Would it surprise you to hear that 73% of companies run at least one application in the cloud? Maybe the only surprise is that the percentage isn’t higher. This is especially true for media and entertainment companies in segments such as publishing, broadcasting, music, and sports. The amount of content we now produce, stream, watch online or download to our devices is mind-blowing. Each day, 2.5 quintillion bytes of data are generated in the digital sphere. For example, every minute in 2017, Spotify added 13 new songs, Wikipedia users published 600 new page edits, Instagram users posted 46,740 pictures, Netflix viewers streamed 69,444 hours of video, and YouTube users watched 4,146,600 videos. In the increasingly digitized era of growing connectivity, cloud data storage and cloud computing is arguably the only way to keep up with the times and competition.