How To Analyze Text with Amazon Comprehend

You can perform real-time analysis on text to derive customer sentiment, pick out key phrases that get used often and determine which entities (people, places and so on) are being discussed. If a business is to be successful, one of the things that it absolutely must do is make itself aware of what's being said about it online. User-generated content such as customer reviews, social media posts, and YouTube videos can make or break a company. I recently stumbled upon an Amazon Web Services (AWS) natural language processing service that seems to be designed to help companies address this very challenge. It's called Amazon Comprehend. The basic idea behind how it works is that the engine can analyze large volumes of text, derive customer sentiment, pick out key phrases that get used often and determine which entities (people, places and so on) are being discussed.