How Virtual Reality is going to Revolutionise Retail Merchandising: Raghu Polisetty, Accenture

The virtual reality (VR) solution offered by Accenture, combines eye-tracking and analytics to help brands and retailers predict consumer behavior accurately With the digital era looming large, businesses of today are in a constant state of innovation. And regardless of what the business is, meeting customer expectations and satisfying them is of paramount importance to every industry in question. However, meeting customer expectations is easier said than done. That said, imagine if advanced technologies like Virtual Reality and Augmented Reality, combined with analytics, could predict beforehand what customers expect out of a brand? That is exactly what the new Virtual Reality Merchandising Solution by Accenture aims at doing. In an interview with DataQuest, Mr. Raghu Polisetty, Managing Director – Global Digital Delivery Lead, Accenture Advanced Technology Centers, talks about the VR solution, how Accenture, Qualcomm and Kellogg Company have deployed the same, and some more trends we can expect in this space in future.