MARKETERS SHOULDN’T HAVE TO BE DATA SCIENTISTS

Madison Logic | August 20, 2019

Over the past decade, the rise of Data-Driven Marketing and Account-Based Marketing (ABM) have both followed steep trajectories, and that’s no coincidence. After all, the best ABM programs are the ones built on rich data and insights. However, the meteoric rise of data-fueled ABM has had an unintended side effect inside the marketing organization: Marketers now have to become data experts or hire them in droves. As the complexity of analyzing and employing data for ABM increased, marketers started to get lost in the numbers. While building B2B marketing teams with greater data-savvy and talent is a wise move, Marketing Executives must be careful not to overcorrect when it comes to rebalancing the skill sets within their organizations. Furthermore, they must ensure that the data talent they do have in-house is being effectively leveraged, rather than wasted on mundane data organization tasks. The simple fact is that data solutions exist within the market that can greatly simplify the process of combining sources, deriving insights and putting those insights to work in campaigns. B2B marketers should not have to become Data Scientists, and the Data Scientists they work with should be spending their time delivering real value to the bottom line. To do this, teams need to be armed with data tools that allow them to do what they do best: draw insights, build relationships and tell the right stories to the right people.

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The Health Insurance Portability and Accountability Act of 1996 (HIPAA) applies to “covered entities” and “business associates.” Covered entities include health care providers engaged in certain electronic transactions, health plans,and health care clearinghouses. Business associates are entities that provide services to a covered entity that involve access by the business associate to Protected Health Information (PHI), as well as entities that create, receive,maintain, or transmit PHI on behalf of another business associate.


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VMWARE

Envoy Gateway Makes Using Envoy Proxy Easier for Developers and Reverses Fragmentation

VMware | May 16, 2022

Members of the steering group for Envoy Gateway (EG), including Envoy creator Matt Klein and representatives from Ambassador Labs, Fidelity Investments, Tetrate, and VMware, Inc., today announced their joint commitment to the project, which launched today at KubeCon + CloudNativeCon, Europe 2022, under the auspices of the Cloud Native Computing Foundation® (CNCF®). Envoy Gateway is a new effort within the Envoy proxy open source project to simplify Envoy use in cloud-native application development. Envoy Gateway will reduce existing, redundant efforts around Envoy and make it much easier for application developers to use Envoy as a basic API gateway “out of the box” and as a Kubernetes Ingress controller. Exposing a simplified set of APIs, and implementing the Kubernetes Gateway API, EG makes it easier to extend Envoy. Developers will now have a cost-free, unfettered way to provide external access to their work in progress. At the same time, Envoy Gateway will not replace API management features currently found in commercial products. “Envoy has achieved a great deal of success since we first released it in 2016,” said Matt Klein, founder of the Envoy proxy project. “And community has been at the heart of Envoy from the beginning. With the community-driven Envoy Gateway project, we see the opportunity to make Envoy accessible to many more users through the addition of simplified APIs and new capabilities explicitly targeted at north-south / edge proxy use cases.” Envoy is already widely used for traffic between separate services in a microservices application—that is, east-west traffic. With Envoy Gateway, Envoy will also be easy to use for north-south traffic—traffic between an application and the outside world, as with consumers of an application’s APIs. Envoy Gateway—Extensible Open Source Infrastructure for the Cloud-Native Future IT organizations worldwide want to establish and use a rich, robust, modern stack of open source software for cloud-native application development and delivery, under the management of organizations such as the Linux Foundation and CNCF. Commercial offerings and projects within each IT team can then add value on top of this core infrastructure. Envoy is fast becoming the go-to networking substrate within this modern, cloud-native stack. However, the need for API access, traffic routing, and other ingress capabilities has recently led to fragmentation in the Envoy ecosystem. Envoy Gateway will bring this needed functionality back into the main Envoy project and make it less confusing and time-consuming for developers to access Envoy. Implementation Via Kubernetes Gateway API Envoy Gateway will expose a version of the Kubernetes-native Gateway API, with Envoy-specific extensions. This is an expressive, extensible, role-oriented API well-suited to use by developers. Gateway API is either implemented, or in progress, for Istio, the Contour project (which originated at VMware), Emissary-ingress (which originated at Ambassador Labs), and others. When users create Gateway API resources, they will be translated into native Envoy API calls, so Envoy and xDS, its native API, will not need to be changed to add this new support. Advantages for Developers, Infrastructure Administrators and Business Decision-Makers Application developers will experience the most positive impact from Envoy Gateway. They will be able to run Envoy Gateway and begin routing traffic to their applications. They will no longer need to build their own control plane, or extend an existing control plane such as a Go or Java control plane, or bring in a vendor solution at the early stages of their projects. They can just configure routes for the application and share them. Infrastructure administrators will be able to easily offer an Envoy-native experience to application teams, without needing to adopt a vendor solution just to get basic gateway functionality. They will be able to manage instances of Envoy Gateway without interfering with developer access to them. Envoy Gateway will allow them to deliver consistent application networking capabilities across heterogeneous environments. Executives and decision-makers will have Envoy as a standard and, we expect, widely-used solution for API access and Kubernetes ingress. They will also benefit from faster and easier development and delivery of more secure and robust software and services. About Envoy Originally created by Matt Klein and built at Lyft, Envoy is a high performance C++ distributed proxy designed for single services and applications, as well as a communication bus and “universal data plane” designed for large microservice “service mesh” architectures. Built on the learnings of solutions such as NGINX, HAProxy, hardware load balancers, and cloud load balancers, Envoy runs alongside every application and abstracts the network by providing common features in a platform-agnostic manner. When all service traffic in an infrastructure flows via an Envoy mesh, it becomes easy to visualize problem areas via consistent observability, tune overall performance, and add substrate features in a single place. About Ambassador Labs Ambassador Labs, the cloud native developer experience leader, enables developers to code, test, ship, and run applications faster and easier than ever. Maker of top Cloud Native Computing Foundation (CNCF) open source projects, including Emissary-ingress and Telepresence, Ambassador Labs delivers a developer control plane for Kubernetes that integrates the development, deployment, and production infrastructure for developers and organizations worldwide including Microsoft, PTC, NVidia, and Ticketmaster About Fidelity Investments Fidelity’s mission is to inspire better futures and deliver better outcomes for the customers and businesses we serve. With assets under administration of $11.3 trillion, including discretionary assets of $4.2 trillion as of March 31, 2022, we focus on meeting the unique needs of a diverse set of customers. Privately held for over 75 years, Fidelity employs more than 57,000 associates who are focused on the long-term success of our customers. About VMware VMware is a leading provider of multi-cloud services for all apps, enabling digital innovation with enterprise control. As a trusted foundation to accelerate innovation, VMware software gives businesses the flexibility and choice they need to build the future. Headquartered in Palo Alto, California, VMware is committed to building a better future through the company’s 2030 Agenda.

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VSPHERE

Lightbits Labs Wins 2022 BIG Innovation Award

Lightbits Labs | January 18, 2022

Lightbits Labs (Lightbits), the first software-defined and NVMe-based data platform for any cloud, is pleased to announce it has been named a winner in the 2022 BIG Innovation Awards presented by the Business Intelligence Group. This is recognition for the company’s unique Complete Data Platform, which is an innovative architecture of NVMe/TCP, Intelligent Flash Management, and VMware vSphere 7 Update 3 compatibility that delivers high performance, simplicity, and cost-efficiency for VMware environments. As such, Lightbits, the inventor of NVMe/TCP, is quickly becoming the defacto standard for managing, analyzing, and storing data on any cloud. Leveraging NVMe/TCP protocol and a shared storage architecture, Lightbits delivers the lowest latencies and highest scalability while delivering performance equivalent to local flash. Lightbits solves the storage challenges for cloud-centric applications with greater efficiency than proprietary appliances and when combined with VMWare vSphere is giant leap forward in delivering an end-to-end NVMe solutions ecosystem. This recognition is further validation that Lightbits fills a critical need for modern IT organizations looking to inject efficiency and agility into the data center. We invented NVMe/TCP, its native to the software, and thus delivers all the low latency and high performance of local flash. And Lightbits is the only solution available with Intelligent Flash Management for maximum cost-efficiency. So, while we may pause to appreciate this recognition, we’ll keep making BIG innovations that enable customers to efficiently leverage their IT investments to extract maximum value from their data.” Carol Platz, Vice President of Marketing, Lightbits Labs “Innovation is driving growth in the global economy,” said Maria Jimenez, chief operating officer of the Business Intelligence Group. “We are thrilled to be honoring Lightbits as they are one of the organizations leading this charge and helping humanity progress.” About Lightbits Labs Lightbits Labs (Lightbits) is leading the digital data center transformation by making high-performance elastic block storage available to any cloud. Creators of the NVMe over TCP (NVMe/TCP) protocol, Lightbits software-defined storage is easy to deploy at scale and delivers performance equivalent to local flash to accelerate cloud-native applications in bare metal, virtual, or containerized environments. Backed by leading enterprise investors including Cisco Investments, Dell Technologies Capital, Intel Capital, and Micron, Lightbits is on a mission to make high-performance elastic block storage simple, scalable and cost-efficient for any cloud. The NVMe, and NVMe/TCP word marks are registered or unregistered service marks of the NVM Express organization in the United States and other countries. All rights reserved. Unauthorized use strictly prohibited. About Business Intelligence Group The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, these programs are judged by business executives having experience and knowledge. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.

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SERVER VIRTUALIZATION

Meta Provides Additional Details on New Segment Reporting

Meta | January 25, 2022

Following Meta Platforms, Inc. October 2021 announcement that we would implement a new financial reporting structure, we are sharing additional information about the reporting format of our segmented financials. Beginning with the fourth quarter 2021 earnings results on February 2, 2022, Meta will report revenue and income (loss) from operations for the following two segments: Family of Apps (FoA) includes Facebook, Instagram, Messenger, WhatsApp and other services. We will continue to report total advertising revenue and advertising revenue by user geography using our legacy methodology. We will also report other revenue, which consists of net fees we receive from developers using our payments infrastructure and revenue from various other sources, within the Family of Apps segment. Reality Labs (RL) includes augmented and virtual reality related consumer hardware, software and content. In addition to reporting segment financials for the fourth quarter of 2021, we will provide historical segment information for all quarters of 2021, the fourth quarter of 2020, and full years 2019, 2020 and 2021. Meta's fourth quarter and full year 2021 financial results will be released after market close on Wednesday, February 2, 2022. Meta will host a conference call to discuss its results at 2 p.m. PT / 5 p.m. ET the same day. The live webcast of the call can be accessed at the Meta Investor Relations website at investor.fb.com, along with the company's earnings press release, financial tables, and slide presentation. Following the call, a replay will be available at the same website. A telephonic replay will be available for one week following the conference call at 402.977.9140 or 800.633.8284, Conference ID: 22013689. Transcripts of conference calls with publishing equity research analysts held on February 2, 2022 will also be posted to the investor.fb.com website. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

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CLOUD

Pyramid Analytics Joins AWS ISV Accelerate Program to Jointly Offer Decision Intelligence at Scale

Pyramid | April 23, 2022

AWS SUMMIT 2022 – Pyramid Analytics, a leading global provider of next-generation business analytics for enterprises, today announced it is strengthening its collaboration with Amazon Web Services (AWS) by joining the AWS ISV Accelerate Program, a co-sell program for approved independent software vendors (ISVs) that run on or integrate with AWS. The program allows Pyramid and AWS to collaboratively provide customers and partners with resources to accelerate the adoption of the Pyramid Decision Intelligence Platform on a global scale, helping more organizations to achieve faster time to value. The Pyramid Analytics Decision Intelligence Platform has been validated through the AWS Foundational Technical Review (FTR), ensuring the software meets the best practices established by AWS. Pyramid Analytics integrates seamlessly with AWS and cloud data sources, including Amazon Redshift, Amazon Relational Database Service (Amazon RDS), Amazon EMR, Amazon Simple Storage Service (Amazon S3), Amazon Athena, SAP HANA, SAP BW4/HANA, Exasol, Snowflake, Databricks, and many more. The Pyramid Platform is used by companies around the world to unify data from any source and empower employees with insights to make faster, more informed decisions. Complete, Unified Decision Intelligence The Pyramid Decision Intelligence Platform unifies Data Preparation, Business Analytics, and Data Science on a single, integrated platform. This eliminates the need to use multiple disparate tools and the associated license cost and management complexity. Lower Total Cost of Ownership (TCO), rapid rollout, quicker and direct access to all available data, and industry-leading user adoption means faster time to value. The Pyramid Decision Intelligence Platform can be deployed on-premises, into a private or public cloud, embedded into other apps or delivered through Managed Services Providers (MSP). About Pyramid Analytics Pyramid is what’s next in analytics. Our unified decision intelligence platform delivers insights for everyone to make faster, more informed decisions. It provides direct access to any data, enables governed self-service for any person, and serves any analytics need in a no-code environment. The Pyramid Decision Intelligence Platform uniquely combines Data Prep, Business Analytics, and Data Science in a single environment with AI guidance, reducing cost and complexity while accelerating growth and innovation. The Pyramid Platform enables a strategic, organization-wide approach to Business Intelligence and Analytics, from the simple to the sophisticated. Schedule a demo. Pyramid Analytics is incorporated in Amsterdam and has regional headquarters in global innovation and business centers, including London, New York City, and Tel-Aviv. Our team lives worldwide because geography should not be a barrier to talent and opportunity. Investors include Jerusalem Venture Partners (JVP), Sequoia Capital and Viola Growth

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Spotlight

The Health Insurance Portability and Accountability Act of 1996 (HIPAA) applies to “covered entities” and “business associates.” Covered entities include health care providers engaged in certain electronic transactions, health plans,and health care clearinghouses. Business associates are entities that provide services to a covered entity that involve access by the business associate to Protected Health Information (PHI), as well as entities that create, receive,maintain, or transmit PHI on behalf of another business associate.

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