MARKETERS SHOULDN’T HAVE TO BE DATA SCIENTISTS

Madison Logic | August 20, 2019

Over the past decade, the rise of Data-Driven Marketing and Account-Based Marketing (ABM) have both followed steep trajectories, and that’s no coincidence. After all, the best ABM programs are the ones built on rich data and insights. However, the meteoric rise of data-fueled ABM has had an unintended side effect inside the marketing organization: Marketers now have to become data experts or hire them in droves. As the complexity of analyzing and employing data for ABM increased, marketers started to get lost in the numbers. While building B2B marketing teams with greater data-savvy and talent is a wise move, Marketing Executives must be careful not to overcorrect when it comes to rebalancing the skill sets within their organizations. Furthermore, they must ensure that the data talent they do have in-house is being effectively leveraged, rather than wasted on mundane data organization tasks. The simple fact is that data solutions exist within the market that can greatly simplify the process of combining sources, deriving insights and putting those insights to work in campaigns. B2B marketers should not have to become Data Scientists, and the Data Scientists they work with should be spending their time delivering real value to the bottom line. To do this, teams need to be armed with data tools that allow them to do what they do best: draw insights, build relationships and tell the right stories to the right people.

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x-cellent technologies Selects Lightbits for metalstack.cloud

Lightbits | November 21, 2022

Lightbits, the first software-defined and architected for NVMe® over TCP (NVMe®/TCP) data platform for any cloud, today announced that x-cellent technologies, a German-based technology consultancy, will integrate their high-performance, persistent storage running on Intel® high-performance technologies into their metalstack.cloud infrastructure. metalstack.cloud is a new cloud service offering that was initiated by x-cellent technologies on base of Open-Source solutions like Gardener as an alternative to public cloud solutions. metalstack.cloud targets customers and developers who require a secure tech platform to run Kubernetes as a Service for their applications from different industries and market domains, such as manufacturing companies, software companies, consulting companies, and startups. The service is produced and operated in Germany. metalstack.cloud is a set of microservices that implements Kubernetes (K8s) as a service on bare metal and enables elastic cloud infrastructure. It leverages K8s clusters so that end users can easily, securely, and cost-effectively launch their apps on the platform without having to worry about server hardware, networking, and storage management. The architecture is based on their open-source software, metal-stack.io, which was developed for the highly regulated financial sector and is being used successfully by CSPs, including Finanz Informatik Technologie Service (FI-TS), which is also the developer of metal-stack.io and a Lightbits customer. By using metalstack.cloud end users have access to a full K8s stack to develop and run their applications on and can be up and running within 15 minutes. “We have found Lightbits to be a perfect match for K8s workloads, a much simpler, and higher performing alternative to Ceph and other enterprise storage solutions, We have integrated Lightbits software with Intel high-performance hardware into our state-of-the-art Platform as a Service (PaaS), metalstack.cloud, because it allows us to manage the entire infrastructure of the data center with a lot of flexibility and in a highly available way.” Stefan Majer, Chief Technology Officer at x-cellent technologies GmbH The combined solution of Lightbits software with Intel high-performance technologies delivers an unmatched combination of performance, resiliency, and cost-efficiency for any cloud. Together, the companies are helping customers address their complex data center needs enabling CSPs, like metalstack.cloud, to deliver fast, resilient, and secure services to their clients. The solution can be used as a high-performance data platform for any orchestration environment, such as OpenStack, or to run container-based applications in a Kubernetes environment as well as virtualized applications in a VMware vSphere environment. “We are proud that x-cellent technologies have chosen Lightbits for their cloud platforms. It’s a good match, as their business philosophy closely aligns with our own—build state-of-the-art cloud data platforms that are simple to consume and deliver an unbeatable price-to-performance ratio at scale,” said Eran Kirzner, CEO at Lightbits Labs. “Our solutions help rid customers of the costly dependencies to hyperscalers, and vendor lock-in, but without compromising high-performance, security, scalability, and ease of use.” metalstack.cloud is in beta release, with general availability in 2023. About Lightbits Labs Lightbits Labs® (Lightbits), is on a mission to make high-performance block storage simple, scalable, and cost-efficient for any cloud. Lightbits offers a Cloud Data Platform that delivers efficiency, simplicity, and agility for modern data centers. Inventors of the NVMe® over TCP (NVMe/TCP) protocol, Lightbits is leading the digital data center transformation by making software-defined storage that is easy to deploy at scale and delivers performance equivalent to local flash to accelerate cloud-native applications in bare metal, virtual, or containerized environments.

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Future Technologies Venture, LLC Achieves Cradlepoint 5G for Enterprise Branch Specialization

Future Technologies Venture | December 07, 2022

Future Technologies Venture, LLC a Lead Systems Integrator, today announced that it has achieved 5G for Enterprise Branch Specialization from Cradlepoint, the global leader in cloud-delivered LTE and 5G wireless network edge solutions. The 5G for Enterprise Branch Specialization identifies and recognizes partner organizations that are leaders in positioning and selling Cradlepoint’s 5G for business solutions by meeting a series of sales, technical, and business proficiency criteria. By receiving the specialization, Future Technologies will support Cradlepoint’s efforts of selling the industry’s most comprehensive portfolio of 5G solutions to meet the business imperatives of availability, interoperability, security, and manageability. Future Technologies is an industry leader in deploying Public and Private Cellular Networks. Future Technologies built their Private Cellular experience over the last 12 years through engagements with the DoD deploying 2G, 3G, 4G and now 5G NSA and 5G SA. Future Technologies has also deployed several Private Cellular Networks across various industries including Manufacturing, Chemical, and Education, among others. “Private 5G will enable business outcomes for our customers and will help them optimize their processes and allow for growth for years to come. We are excited to bring Cradlepoint’s 5G endpoints into the fold,” comments Ian Chan, President, Future Technologies. By combining its NetCloud platform with a clean-sheet-of-paper design for its new 5G modems and antenna systems, Cradlepoint is the first to deliver comprehensive 5G solutions for business. Specific capabilities include combining LTE, Gigabit-Class LTE, and 5G in a single wireless WAN; supporting all 5G spectrums, interoperating with existing customer SD-WAN and router infrastructures; and simplifying the entire network management lifecycle. “Cradlepoint is committed to leading the evolution of Wireless WAN and 5G and is both the first and best choice for customers in this space,” Our reseller, service provider, and technology partners play a crucial role in this mission. The addition of Future Technologies to our 5G for Enterprise Branch Specialization program is another important step in leading the path to 5G for business.” Eric Purcell, senior vice president of global partner sales at Cradlepoint. About Future Technologies Venture, LLC Future Technologies Venture, LLC is a Lead System Integrator (LSI) specializing in the assessment, planning, design, implementation, and support of innovative communications solutions for vertical markets – DoD, Utility, Oil & Gas, Manufacturing and Transportation. Future Technologies maintains a strong concentration on emerging standards such as 5G, 4G, Private LTE, WIFI, SCADA and Automation technologies.

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VIAVI and VMware Announce Testbed as a Service for RAN Intelligent Controller Testing

Viavi | November 25, 2022

Viavi Solutions Inc.today announced that it has signed a partnership agreement with VMware to drive standardized frameworks and metrics for RAN Intelligent Controller (RIC) testing. This testbed as a service will enable mobile operators to introduce programmability to the RAN and help accelerate the adoption of Open RAN. The RIC is a cloud-native central component of an open and virtualized RAN network, enabling the optimization of RAN resources through analytic processing and adaptation recommendations. The RIC takes advantage of native and third-party xApps and rApps – microservice-based applications operating in near-real time (near-RT) and non-real-time (non-RT), respectively – to enable operators to automate and optimize RAN operations at scale to reduce the operator's total cost of ownership, and to introduce innovative new services. VMware is focused on attracting and collaborating with a vibrant ecosystem of partners to help its operator customers adopt Open RAN with complete confidence. VIAVI has the most comprehensive portfolio of Open RAN test solutions in the industry and plays a leading role in defining test processes in the O-RAN ALLIANCE and Telecom Infra Project (TIP). The two companies will work together to demonstrate compliance with RIC-related requirements, assisting CSPs in validating the solution in the lab and scaling the solution to production. The industry-leading VIAVI TeraVM RIC Test and the VMware RIC will form a joint testbed as a service for testing, profiling, and validating third-party xApps and rApps. In addition to the framework, the two companies will work together to drive industry consensus around testing methodology and performance metrics. By having pre-built test cases and a standardized test method for the RIC and xApp/rApp, operators can reduce the time it takes to validate the solution in their lab, meaning they can move to a production environment faster. "Open RAN, by definition, depends on strong collaboration to drive innovation, and that's a perfect way to think about this partnership between leaders in their respective fields, The RIC represents a huge opportunity to the industry: Applying AI/ML techniques allows operators to simplify the management of complex 5G configurations and dynamically optimize the network to cater for new use cases, energy efficiency, and changing traffic patterns." Ian Langley, Senior Vice President and General Manager, Wireless Business, VIAVI "We're excited to work with VIAVI on helping move the industry forward to accelerate the adoption of Open RAN," said Lakshmi Mandyam, vice president, Service Provider Product Management and Partner Ecosystem, VMware. "Our companies share a vision of what it will take to address the challenges hindering adoption by simplifying the path for CSPs to test, profile, and certify third-party xApps and rApps through a common framework. VIAVI's leadership in Open RAN testing and VMware's leadership in RIC make this an ideal collaboration." About VIAVI VIAVI (NASDAQ: VIAV) is a global provider of network test, monitoring and assurance solutions for communications service providers, hyperscalers, equipment manufacturers, enterprises, government and avionics. VIAVI is also a leader in light management technologies for 3D sensing, anti-counterfeiting, consumer electronics, industrial, automotive, government and aerospace applications. Together with our customers and partners we are United in Possibility, finding innovative ways to solve real-world problems.

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Space Software Provider Antaris™ Announces Launch Readiness of World's First Cloud-Built Demonstration Satellite

Antaris | December 06, 2022

Antaris, the software platform provider for space, announced today that the first-ever satellite fully conceived, designed and manufactured using the company's end-to-end software is ready for launch. Creation of the satellite, dubbed JANUS-1, involved eight organizations spanning seven countries collaborating virtually through the Antaris cloud-based platform, which features open APIs and core open source elements. The project was completed in just 10 months from concept to launch readiness with a cost savings of 75% over comparable satellite missions. Based on data captured during the build, Antaris anticipates that future spacecraft missions can be ready for launch in as few as six months. "This is a tremendous moment for the space industry," said Antaris Co-Founder and CEO Tom Barton. "Satellite development has historically been slow and extremely costly because of proprietary hardware and software, excessive vertical integration and outdated interfaces, APIs and protocols. Antaris has changed all that. Our cloud-based platform has enabled constellation sponsors, satellite designers, component providers and manufacturers from across the globe to come together seamlessly and collaborate to get a satellite ready for launch in just months, not years, from start to finish. Nothing like this has ever been done before." JANUS-1 is a 6U satellite conceived as a technical demonstration to showcase the unprecedented efficiency and cost-effectiveness of the Antaris platform and will feature five different payloads running on its SatOS™ satellite software once in orbit. XDLINX Labs and Ananth Technologies served as the primary manufacturing partners for the JANUS-1 satellite with ATLAS Space Operations providing ground station services. "The satellite industry has historically lagged behind the tech industry in the adoption of Software-as-a-Service models," said Brad Bode, Chief Technology Officer of ATLAS Space Operations. "The Antaris SaaS platform is a long overdue approach to the design, simulation and operation of satellites and a perfect complement to our own GSaaS, or Ground Software as a Service, model. We're excited to be part of the historic JANUS-1 mission." "Ananth Technologies is pleased to be collaborating with Antaris on this novel demonstration project, We support their mission of driving collaboration across the space economy and see tremendous potential in this new approach to satellite design and operations. The build process for JANUS-1 was highly efficient even for a complex design with multiple payload providers from around the world." Dr. Subba Rao Pavuluri, Chairman and Managing Director of Ananth Technologies. Antaris recently open sourced its SatOS Payload Software Development Kit (SDK), which enables users of the platform to effectively integrate payloads into SatOS-powered satellites. Additionally, Antaris released the go-satcom library to help the broader space community work with open space communications protocols. Payload and subsystem technology providers including AICRAFT, Netra, Morpheus Space, SayariLabs Kenya, SpeQtral, Transcelestial and Zero-Error Systems (ZES) will perform internet of things (IoT) communications, advanced experimental laser communications, radio communications and machine learning (ML) inference during orbit. A virtual twin of JANUS-1 running on Antaris TrueTwin™ technology is functional today, and the physical satellite is expected to launch into orbit from the Satish Dhawan Space Centre of India under a commercial arrangement with NewSpace India Limited (NSIL), the commercial arm of Indian Space Research organization (ISRO). About Antaris Antaris, the software platform provider for space, exists to make space easy. Our software dramatically simplifies the design, simulation and operation of satellites to support mission success. We bring New Space thinking to an Old Space world, giving our customers maximum control and flexibility while mitigating supply chain risk to improve time-to-orbit, reduce cost and optimize engineering reuse. With investors including Lockheed Martin Ventures, Acequia, HCVC and E2MC, Antaris is revolutionizing Software for Space.

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Online ads can be annoying, especially when you want to focus on the content you’re reading. Moreover, some of these ads are malicious and can infect your device with malware if you click them. This video explains how to use a VPN to protect yourself from intrusive and malicious ads. It’s much simpler than you might think.

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