New Research Pulls Back the Curtain on Enterprise Content Marketing in 2019

The Content Advisory | February 07, 2019

With thousands of employees, working across multiple brands, products lines, offices and silos, enterprise marketers face unique content marketing challenges, yet many are scoring wins year after year. That’s according to the findings in the Content Marketing Institute’s new research report, Enterprise Content Marketing 2019: Benchmarks, Budgets, and Trends—North America, sponsored by Seismic. The report looks at how enterprise marketers have changed their content marketing practices over the last year. 68% of enterprise respondents said their organization was much more/somewhat more successful with content marketing compared with one year ago. 43% of respondents rated their organization’s content marketing maturity as sophisticated/mature. 61% reported their organization is extremely/very committed to content marketing. 71% say content marketing technology is providing better insight into how their content is performing. 74% cited “coordinating content marketing efforts among multiple departments and brands” as the top unique content marketing challenge they face.

Spotlight

THE renowned German conductor Kurt Masur once noted that an orchestra full of stars can be a disaster. Though we have no reason to believe the maestro was speaking metaphorically, his observation does suggest something more universal: Without unity and harmony, discord prevails. Many companies competing in markets that are being turned upside down by technology innovation are no strangers to discord. Today, digital reality, cognitive, and blockchain—stars of the enterprise technology realm—are redefining IT, business, and society in general. In the past, organizations typically responded to such disruptive opportunities by launching transformation initiatives within technology domains.


Other News
VIRTUAL SERVER MANAGEMENT

AWS Announces General Availability of Amazon EC2 C7g Instances Powered by AWS-designed Graviton3 Processors

Amazon Web Services | May 24, 2022

Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company today announced the general availability of Amazon Elastic Compute Cloud (Amazon EC2) C7g instances, the next generation of compute-optimized instances powered by AWS-designed Graviton3 processors. New C7g instances use AWS Graviton3 processors to provide up to 25% better compute performance for compute-intensive applications than current generation C6g instances powered by AWS Graviton2 processors. The higher performance of C7g instances makes it possible for customers to run more efficiently a wide range of compute-intensive workloads—from web servers, load balancers, and batch processing to electronic design automation (EDA), high performance computing (HPC), gaming, video encoding, scientific modeling, distributed analytics, machine learning inference, and ad serving. There are no minimum commitments or upfront fees to use C7g instances, and customers pay only for the amount of compute used. Since launching in 2020, Amazon EC2 instances powered by AWS-designed Graviton2 processors have provided customers with significant performance improvements and cost savings for a broad range of applications. Today, 48 of the top 50 Amazon EC2 customers use AWS Graviton2-based instances to deliver superior price performance to their customers. Customers like DirecTV, Discovery, Epic Games, Formula 1, Honeycomb.io, Intuit, Lyft, Mercardo Libre, NextRoll, Nielsen, SmugMug, Snap, Splunk, and Sprinklr have seen significant performance gains, with reduced costs, running AWS Graviton2-based instances in production. The AWS Graviton-based instance portfolio offers 13 different instances that include general purpose, compute optimized, memory optimized, storage optimized, burstable, and accelerated computing instances, so customers have the deepest and broadest choice of high-performance, cost-effective, and power-efficient compute in the cloud for all sorts of applications. As customers bring more compute-intensive workloads to the cloud to transform their organizations and fuel new opportunities, they want even better price performance and greater energy efficiency when running these demanding workloads. To provide even better price performance for a wide variety of customer applications, new C7g instances powered by next generation AWS Graviton3 processors provide up to 25% better performance for compute-intensive applications over current generation C6g instances. Compared to previous generation AWS Graviton2 processors, AWS Graviton3 processors deliver up to 2x faster performance for cryptographic workloads, up to 3x faster performance for machine learning inference, and nearly 2x higher floating point performance for scientific, machine learning, and media encoding workloads. AWS Graviton3 processors are also more energy efficient, using up to 60% less energy for the same performance than comparable EC2 instances. C7g instances are the first in the cloud to feature the latest DDR5 memory, which provides 50% higher memory bandwidth than AWS Graviton2-based instances to improve the performance of memory-intensive scientific applications like computational fluid dynamics, geoscientific simulations, and seismic processing. C7g instances also deliver 20% higher networking bandwidth than C6g instances for network intensive applications like network load balancing and data analytics. “Customers of all sizes are seeing significant performance gains and cost savings using AWS Graviton-based instances. Since we own the end-to-end chip development process, we’re able to innovate and deliver new instances to customers faster. With up to 25% better performance than current generation Graviton instances, new C7g instances powered by AWS Graviton3 processors make it easy for organizations to get the most value from running their infrastructure on AWS.” David Brown, Vice President of Amazon EC2 at AWS New C7g instances are built on the AWS Nitro System, a collection of AWS-designed hardware and software innovations that streamline the delivery of isolated multi-tenancy, private networking, and fast local storage. The AWS Nitro System offloads the CPU virtualization, storage, and networking functions to dedicated hardware and software, delivering performance that is nearly indistinguishable from bare metal. For customers looking to enhance the performance of applications that require parallel processing like HPC and video encoding, C7g instances in the coming weeks will include support for Elastic Fabric Adapter (EFA), which allows applications to communicate directly with network interface cards, providing lower and more consistent latency. C7g instances are available for purchase as On-Demand Instances, with Savings Plans, as Reserved Instances, or as Spot Instances. C7g instances are available today in US East (N. Virginia) and US West (Oregon), with availability in additional AWS Regions coming later this year. Snap Inc. is a camera company focused on empowering people to express themselves, live in the moment, learn about the world, and have fun together. “We trialed the new AWS Graviton3-based Amazon EC2 C7g instances and found that they provide significant performance improvements on real workloads compared to previous generation C6g instances,” said Aaron Sheldon, Software Engineer at Snap. “We are excited to migrate our Graviton2-based workloads to Graviton3, including the messaging, storage and the friend graph workloads.” Sprinklr helps the world's biggest companies make their customers happier across 30+ digital channels—using the most advanced, sophisticated AI engine built for the enterprise to create insight-driven strategies and better customer experiences. “We run a wide variety of workloads on AWS Graviton-based instances for their significant price performance benefits,” said Jamal Mazhar, Vice President of Infrastructure and DevOps at Sprinklr. “After the announcement of AWS Graviton3, we benchmarked our workloads on the new Amazon EC2 C7g instances and observed 27% better performance compared to the previous generation instances. Based on these results, we are looking forward to adopting AWS Graviton3-based instances in production.” NextRoll, Inc. is a marketing and data technology company with a mission to accelerate growth for companies, big and small. Powered by machine learning, NextRoll’s technology gathers data, delivers reliable insights, and provides business with approachable tools to target buyers in strategic ways – all on one platform. “We have found that AWS Graviton3-based C7g instances are ideal for bidders, ad servers, and ElastiCache clusters,” said Valentino Volonghi, CTO at NextRoll. “We are seeing about 15% more requests handled by C7g instances compared to AWS Graviton2-based C6g instances. With C7g instances, we also observed up to 40% better latency. Based on these findings, we are looking forward to adopting AWS Graviton3-based C7g instances in production.” Ansys is a global leader in engineering simulation. “As engineers and designers face increasingly complex problems, cloud computing helps lower the barrier of access to high-performance computing, allowing users to solve problems faster,” said Prith Banerjee, Chief Technology Officer at Ansys. “Ansys has also been focusing on green computing initiatives with the goal of improving energy efficiency and reducing costs to customers. With the support of LS-DYNA on the AWS Graviton3 processor powered by AWS, Ansys customers will get the best of both worlds – access to a world-class multiphysics solver without compromising on speed, and lower energy and costs.” Beamr is a leading provider of image and video optimization solutions that enable professional photographers to improve their workflows, photo sharing services to improve user experience (UX) and reduce churn, and video service providers to reduce storage and delivery costs. “Beamr's JPEGmini software, written in C/C++, optimizes JPEG image files by reducing their file size without compromising quality. The application is compute-intensive and includes functions for image decoding, image encoding, and a quality measure algorithm that analyzes various image attributes,” said Dan Julius, Vice President of R&D at Beamr. “Since the mobile version of this software runs on Arm processors, we decided to test its performance on AWS Graviton3-based Amazon EC2 C7g instances. Rebuilding our software to run on C7g instances took us one working day, and the results were promising. When running on C7g instances, we saw 30% improved performance over comparable x86-based instances. Based on these results, we plan to recommend to our customers to run the Beamr JPEGmini software on Graviton3-based instances once those become GA, and we plan to benchmark Beamr’s H.264 and HEVC video encoders on Graviton instances as well.” About Amazon Web Services For over 15 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud offering. AWS has been continually expanding its services to support virtually any cloud workload, and it now has more than 200 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 84 Availability Zones within 26 geographic regions, with announced plans for 24 more Availability Zones and eight more AWS Regions in Australia, Canada, India, Israel, New Zealand, Spain, Switzerland, and the United Arab Emirates. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs.

Read More

VMWARE

Broadcom in Talks to Acquire Cloud Company VMware

VMware | May 23, 2022

Broadcom Inc. is in talks to acquire VMware Inc., the cloud-computing company backed by billionaire Michael Dell, according to people familiar with the matter, setting up a blockbuster tech deal that would vault the chipmaker into a highly specialized area of software. The discussions are ongoing and there’s no guarantee they will lead to a purchase, said the people, who asked not to be identified because the matter isn’t public. VMware currently has a market valuation of about $40 billion. Assuming a typical premium, the potential deal price would be higher, though the terms under consideration couldn’t be learned. Shares in VMware rose 15% in premarket trading on Monday, which would give the company a market value of about $46 billion. Broadcom, which has a valuation of about $222 billion, fell 2.4%. The transaction would extend a run of acquisitions for Broadcom Chief Executive Officer Hock Tan, who has built one of the largest and most diversified companies in the chip industry. Software has been a key focus in recent years, with Broadcom buying CA Technologies in 2018 and Symantec Corp.’s enterprise security business in 2019. A representative for VMware declined to comment. A representative for Broadcom wasn’t available for comment. “Investors have been increasingly focused on Broadcom’s appetite for another strategic or platform enterprise software acquisition—especially given the recent compression in software valuation, “ Wells Fargo analysts wrote after Bloomberg News’s report. “An acquisition of VMware would be considered as making strategic sense; consistent with Broadcom’s focus on building out a deepening enterprise infrastructure software strategy.” Broadcom makes a wide range of electronics, with its products going into everything from the iPhone to industrial equipment. But data centers have become a critical source of growth, and bulking up on software gives the company more ways to target that market. Broadcom was previously in talks to acquire SAS Institute Inc., a closely held software company valued at $15 billion to $20 billion. But those discussions ended last year without a deal.

Read More

VIRTUAL SERVER INFRASTRUCTURE

Scale Computing Partners with Servix to Deliver a Leading Hyperconverged Infrastructure Solution to the Brazilian IT Market

Scale | May 25, 2022

Scale Computing, a market leader in edge computing, virtualization and hyperconverged solutions, today announced its partnership with Servix, one of the largest technology integrators in Latin America. Servix will now deliver simple, reliable, affordable, and easy-to-deploy infrastructure solutions to the IT market in Brazil via Scale Computing’s award-winning HC3 virtualization platform, while simultaneously expanding its partner community in the region. Together, Scale Computing and Servix are bringing a virtualization alternative to customers and partners in Brazil. The Scale Computing virtualization platform combines servers, storage, and virtualization into a single solution to make IT infrastructure easier for organizations of every size. Whether an organization has one IT administrator or hundreds, the award-winning Scale Computing hyperconverged infrastructure eliminates complexity, lowers costs, and frees up management time. Many of today’s virtualization solutions consist of multiple vendor products, making them more complicated and expensive than necessary. Moreover, properly configuring disparate server and storage components takes up valuable department resources, and that's even before a company has installed and configured hypervisors or tested for compatibility and performance. Scale Computing’s virtualization software and appliances, meanwhile, are based on patented technologies designed from the ground up to minimize infrastructure complexity and cost. Whether an organization is considering migrating from its existing virtualization platform or is virtualizing from scratch for the first time, Scale Computing’s hyperconverged approach is the shortest path to affordable virtualization that’s easy to deploy, easy to manage, and easy to scale. “To navigate today’s complex infrastructure environments, businesses need flexibility, scalability, and resiliency. Scale Computing has a strong reputation for delivering results to IT operation leaders around the world, and we’re thrilled to be offering the HC3 solutions to Brazil. This partnership further demonstrates our commitment to providing our partners and customers with the most innovative and reliable solutions,” said Cleber Calejon, CEO, Servix. Scale Computing continues to be the top choice for organizations thanks to the simplicity, efficiency, and innovation of Scale Computing software. Automated machine learning capabilities found in the company’s solutions mean that the typical Scale Computing customer sees a reduction in on-going management costs of between 60 and 80 percent. Servix is a leading HCI integrator in Brazil, and we are proud to be partnering with an IT organization that is so forward thinking, embracing new technology as it makes sense for their customer base,” Scott Mann, VP of Sales, ROW & Global Channel Chief, Scale Computing. About Scale Computing Scale Computing is a leader in edge computing, virtualization, and hyperconverged solutions. Scale Computing software eliminates the need for traditional virtualization software, disaster recovery software, servers, and shared storage, replacing these with a fully integrated, highly available system for running applications. Using patented HyperCore™ technology, the self-healing platform automatically identifies, mitigates, and corrects infrastructure problems in real-time, enabling applications to achieve maximum uptime. When ease-of-use, high availability, and TCO matter, Scale Computing is the ideal infrastructure platform.

Read More

VIRTUAL DESKTOP TOOLS

Ekinops' SixSq joins 5G-EMERGE to build solutions for the satellite-enabled 5G media market

Ekinops | July 11, 2022

The 5G-EMERGE project aims at developing an integrated satellite and terrestrial system based on open standards to enable high-quality content distribution services over multi-layer IP infrastructures. Telecommunications satellites will efficiently deliver high-demand content, including streaming of live events, as close as possible to the end user – to the 'edge'. The project includes demonstrations in 5G base stations, users' homes and vehicles. A consortium of 20 companies from six European countries will collaborate on developing the distributed edge technology and service-delivery features. SixSq's contribution includes leading the demonstration work package and providing the edge-to-cloud software infrastructure based on its Nuvla.io B2B SaaS platform and marketplace of containerised applications, as well as its open source NuvlaEdge software. "leveraging satellite broadcast and 5G is a great opportunity to deliver the right high-density content at the right location with the right customization. However, this requires fine-tuned orchestration of the entire value chain and this is what SixSq edge-to-cloud software provides. We are no stranger to big challenges posed by ESA and EBU and are looking forward to pushing the boundaries of edge-to-cloud, bringing together the space sector, 5G and multi-media content delivery." SixSq CEO Marc-Elian Bégin "The 5G-Emerge project is yet another example of Ekinops' long commitment towards software innovation as a mean to add value to the telecommunications sector," commented Vincent Munière, Group Chief Technology Officer & VP R&D at Ekinops. "We are looking forward to helping set the bar in 5G services and content delivery." For SixSq, this project is a unique opportunity to showcase its edge computing software's ability to orchestrate complex scenarios for a range of new commercial use-cases, ranging from maritime, vehicle, public transport, 5G and building applications. Working with market leaders in their domain, Nuvla.io will manage apps across the edge-to-cloud continuum.

Read More

Spotlight

THE renowned German conductor Kurt Masur once noted that an orchestra full of stars can be a disaster. Though we have no reason to believe the maestro was speaking metaphorically, his observation does suggest something more universal: Without unity and harmony, discord prevails. Many companies competing in markets that are being turned upside down by technology innovation are no strangers to discord. Today, digital reality, cognitive, and blockchain—stars of the enterprise technology realm—are redefining IT, business, and society in general. In the past, organizations typically responded to such disruptive opportunities by launching transformation initiatives within technology domains.

Resources