Salesforce boosts Commerce Cloud with smart feature suite

Salesforce has updated its Commerce Cloud platform, adding AI integration, visual search, and inventory availability services to businesses in the retail sector.Through these new additions to the company’s e-commerce marketing platform, businesses can connect with customers throughout their entire buying journey and not just when they reach the company’s site. For example, the Einstein Recommendations API can offer targeted product recommendations to customers that may have expressed an interest in other products, whether using mobile apps, devices, customer service channels or more. Another Einstein-powered feature is Einstein Visual Search, which allows customers to search for products using images rather than text. When a customer uploads a picture or screenshot of a product, they’re presented with similar products from your store that match their needs.