SALESFORCE LAUNCHES NEW HYBRID CMS PLATFORM 'SALESFORCE CMS

DECK7 | November 12, 2019

SALESFORCE LAUNCHES NEW HYBRID CMS PLATFORM 'SALESFORCE CMS
Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud). Customers have become accustomed to consuming content across multiple channels and platforms which requires marketers to provide for seamless integration of their content. Enterprises have always been challenged by using multiple systems for their content management. Salesforce CMS addresses these common content challenges and promises more.

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SECURITY

Netrix Announces Appointment of Russell P. Reeder as CEO

Netrix | January 13, 2022

Netrix, LLC, a leading provider of managed and professional IT and cybersecurity solutions, announced the appointment of Russell P. Reeder as Chief Executive Officer of Netrix. Reeder, who previously served as Executive Chairman of Netrix’s Board of Directors, joins from Infrascale, a cloud-based data protection, backup and disaster recovery solution provider, where he has been CEO since 2019. Reeder succeeds Rob Dang, who joined Netrix in 2012 and was named CEO following its acquisition by affiliates of OceanSound Partners, LP in July 2020. Dang will continue to serve on the Board of Directors and has been appointed Vice Chairman where he will actively focus on strategic acquisitions, product strategy, and supporting key customer and partner relationships. It has been an honor to lead the talented team at Netrix. As the Company continues to mature, I felt that the time for a transition was right. Russ’s skills are well-suited for the opportunities ahead, particularly his experience delivering growth and a scalable operational framework, which will be crucial as we expand our global delivery footprint, enhance our service offerings, and provide differentiated IT solutions to our customers. I am looking forward to continuing my active involvement in strategic growth initiatives, partnering with Russ, OceanSound, and our management team, and supporting our talented team of associates and our customers and partners.” Rob Dang, Board of Directors and Vice Chairman of Netrix “Since the firm’s founding, I have been exploring opportunities to work with the OceanSound team as we are strongly aligned around core principles, specifically a shared focus on value creation achieved via revenue growth and operational excellence. I was thrilled to join the Board of Directors at Netrix following OceanSound’s investment and have been impressed by the culture of growth and unwavering focus on customers I have experienced,” commented Reeder. “Our portfolio of solutions positions Netrix in a vast and high-growth market, and I look forward to partnering with Rob, OceanSound, the senior leadership, and our team of nearly 800 personnel worldwide. The combination of our technology capabilities and partnership approach to customer relationships will continue to enhance our market position and advance us toward our goal of becoming the leading provider of mission-critical IT solutions for the mid-market.” “I’ve known and worked with Russ for nearly a decade since GoDaddy acquired Media Temple – his track record overseeing transformational growth and operational excellence in the enterprise IT sector positions him for success as the new CEO of Netrix. We are thrilled to have a proven leader of his caliber take the helm as we continue executing on our growth and value creation strategy,” said Ted Coons, Co-Founder and Partner at OceanSound. “Over the last decade, Rob has shepherded the transformation of Netrix from a regional value-added reseller into a leading provider of mission-critical IT solutions with a global footprint. His customer-centric approach and the growth-oriented culture he has fostered are core to what drew us to Netrix. We look forward to the continued partnership as he transitions into his new role as Vice Chairman,” added David Stein, Principal at OceanSound. Prior to Infrascale, Reeder served as President and CEO of the U.S. business of OVHcloud, a French cloud computing company, where he oversaw the acquisition and integration of vCloud Air from VMware in 2017. Previously, Reeder served on the Executive Leadership Team at GoDaddy, following the acquisition of Media Temple, where he served as President and COO, by GoDaddy in 2013. He currently serves on the Board of Directors of the Children’s Science Center of Northern Virginia and the Advisory Board at Virtru. Reeder graduated with a B.S. in Computer Information Systems from James Madison University where he currently serves as the Chairman of the Advisory Council for the Madison Center for Civic Engagement. He is active in the Young Presidents’ Organization and participated in the Harvard Business School President’s Program in Leadership. About Netrix, LLC Netrix is a leading provider of cloud, security, collaboration, ITSM and application development solutions. Through both proprietary and managed solutions leveraging leading third-party tools, Netrix addresses the most mission-critical IT needs of midsize and enterprise businesses.

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VMWARE

Dialpad Welcomes Prashanti Aduma as Chief Information Officer

Dialpad | January 12, 2022

Dialpad, Inc., the industry leader in AI-powered communication and collaboration, announced the appointment of Prashanti Aduma as the company’s first Chief Information Officer (CIO). With more than 20 years of demonstrated leadership and project management experience at high-growth startups and enterprises, Aduma will play a significant role in advancing the core business systems, data, and security framework in concert with Dialpad’s rapid growth and global scale. Aduma is a transformative leader who brings deep experience in building world-class IT organizations and driving global strategic initiatives to enable next-generation technologies. Aduma joins Dialpad from Salesforce where she served as Senior Director of Enterprise Services. Prior to Salesforce’s acquisition of Vlocity, Aduma served as Vice President of Business Applications at Vlocity and was responsible for the full suite of front and back-office business applications. Aduma has also held leadership positions at Rodan + Fields, SunPower, and VMware where she led the rollout of major IT and engineering initiatives. Work as we know it has been forever changed, driving the need for better methods to connect and collaborate. In order to succeed in this new world, businesses need cloud-first, customer-first solutions that can accommodate all forms of communication. As the only truly unified AI-powered enterprise cloud collaboration platform, Dialpad is uniquely positioned to fill this need. I could not be more thrilled to welcome Prashanti Aduma to the Dialpad executive team as we prepare for a tremendous year ahead. She is an insightful leader with a focus on building strong teams and trusted partnerships throughout the organization and with the external community. We have a huge opportunity in front of us and believe when the right people come together — anything is possible.” Craig Walker, CEO, Dialpad As CIO, Aduma will play a critical role in ensuring the company is well-positioned through its rapid global expansion. Aduma will lead the business technology group which focuses on digital transformation, establishing industry standards and securing end-to-end business processes through next-generation technology roadmaps, data-driven analytics, automations, security, mergers and acquisitions. In her role, Aduma will focus on creating an integrated operating model providing A+ customer service across all business functions. Beyond her technical acumen and work experience, Aduma is passionate about mentorship, promoting empathetic leadership, and encouraging youth in STEM education. “Dialpad has the only AI-powered cloud communications and collaboration platform that spans all modes of contact center, unified communications, distributed meetings, and text and team messaging. I could not be more excited to become a member of the amazing team at this important vector point for the company,” said Prashanti Aduma, Dialpad CIO. “This is the perfect time to embark on the digital transformation journey as we scale globally and get the company ready for the public markets.” About Dialpad Dialpad is the global leader in AI communications for business, transforming how the world works together. Dialpad customers benefit from truly unified business and customer communications, including a cloud business phone system, text and team messaging, video meetings, and the world’s most advanced AI-powered contact center — all in one beautiful app. More than 7,000 innovative brands and millions of people use Dialpad to connect their teams from anywhere including Motorola Solutions, Netflix, T-Mobile, Twitter, Uber and WeWork.

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VSPHERE

Lightbits Labs Wins 2022 BIG Innovation Award

Lightbits Labs | January 18, 2022

Lightbits Labs (Lightbits), the first software-defined and NVMe-based data platform for any cloud, is pleased to announce it has been named a winner in the 2022 BIG Innovation Awards presented by the Business Intelligence Group. This is recognition for the company’s unique Complete Data Platform, which is an innovative architecture of NVMe/TCP, Intelligent Flash Management, and VMware vSphere 7 Update 3 compatibility that delivers high performance, simplicity, and cost-efficiency for VMware environments. As such, Lightbits, the inventor of NVMe/TCP, is quickly becoming the defacto standard for managing, analyzing, and storing data on any cloud. Leveraging NVMe/TCP protocol and a shared storage architecture, Lightbits delivers the lowest latencies and highest scalability while delivering performance equivalent to local flash. Lightbits solves the storage challenges for cloud-centric applications with greater efficiency than proprietary appliances and when combined with VMWare vSphere is giant leap forward in delivering an end-to-end NVMe solutions ecosystem. This recognition is further validation that Lightbits fills a critical need for modern IT organizations looking to inject efficiency and agility into the data center. We invented NVMe/TCP, its native to the software, and thus delivers all the low latency and high performance of local flash. And Lightbits is the only solution available with Intelligent Flash Management for maximum cost-efficiency. So, while we may pause to appreciate this recognition, we’ll keep making BIG innovations that enable customers to efficiently leverage their IT investments to extract maximum value from their data.” Carol Platz, Vice President of Marketing, Lightbits Labs “Innovation is driving growth in the global economy,” said Maria Jimenez, chief operating officer of the Business Intelligence Group. “We are thrilled to be honoring Lightbits as they are one of the organizations leading this charge and helping humanity progress.” About Lightbits Labs Lightbits Labs (Lightbits) is leading the digital data center transformation by making high-performance elastic block storage available to any cloud. Creators of the NVMe over TCP (NVMe/TCP) protocol, Lightbits software-defined storage is easy to deploy at scale and delivers performance equivalent to local flash to accelerate cloud-native applications in bare metal, virtual, or containerized environments. Backed by leading enterprise investors including Cisco Investments, Dell Technologies Capital, Intel Capital, and Micron, Lightbits is on a mission to make high-performance elastic block storage simple, scalable and cost-efficient for any cloud. The NVMe, and NVMe/TCP word marks are registered or unregistered service marks of the NVM Express organization in the United States and other countries. All rights reserved. Unauthorized use strictly prohibited. About Business Intelligence Group The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, these programs are judged by business executives having experience and knowledge. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.

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VIRTUAL SERVER INFRASTRUCTURE

Reveal XR Studios Network and StudioNow Partner to Create First Networked Global XR Solution

Reveal XR Studios Network | January 14, 2022

Reveal XR Studios Network, a global leader in providing Extended Reality (XR) production capabilities and Hybrid Events including Virtual (VR) and Augmented (AR) creative solutions for the most well known brand advertisers, companies and producers in the world is proud to announce a strategic partnership with StudioNow, the world's largest production marketplace with over 12,000 resources on their management platform. This partnership between Reveal XR Studios Network and StudioNow enables more seamless training, staffing, hiring and talent management as the network scales globally.” Ian Wolfman, Co-Founder of Reveal XR Studios Network Reveal XR Studios Network was formed in 2021 as a sister company solution to Reveal XR to provide a networked solution to help top companies, brands and creative producers make the shift from traditional storytelling and production techniques to pioneering XR production techniques. XR production relies on new studio environments with millions of dollars of custom configured LED technology combined with the most advanced 3D animation software to provide endless new possibilities for creatives and producers. Access to bleeding-edge XR studio capabilities and the right talent trained in XR production, along with the ability to scale at the front of the curve mean that better timelines, creative quality and ROI are within reach today. “Successfully paving the way from more limiting production techniques of the past to the seemingly limitless possibilities with XR production requires top, well trained talent throughout the ecosystem. If you build it, they will come and be disappointed without the right set of capabilities and results.” Wolfman said. The partnership immediately elevates what's possible for brands today…not tomorrow. One organization at the forefront of XR technology with the best talent supporting the biggest brands in the world. Combining forces simply provides a turnkey solution for any brand looking to shift their production to a safer production environment, controlled filming circumstances and better ROI. For more than a decade the two company’s leadership teams have successfully collaborated to support shared clients in the traditional production space, including brands like The Coca-Cola Company, Walmart, McDonalds, NASA, Procter & Gamble, Netflix and Amazon. “Our partnership is in perfect harmony with our desire to help lead our network of talent as both the creative and commercial sides of our industry begin to pioneer the way forward in XR production,” said David Mason, Chairman and CEO of StudioNow. Funding for each location in the network of XR studios begins formally in Austin, Texas, at the same time as SXSW Interactive this March, at which time the locations next available in the US and abroad will be announced. About Reveal XR Studios Network Reveal XR Studios Network is the first global extended reality (XR) studio network created to collaborate with top brands, agencies and storytellers to revolutionize content production. Reveal XR Studios Network puts the extraordinary potential of XR production within reach of your business today. To learn more visit Reveal XR Studios Network and StudioNow. About StudioNow StudioNow is the world’s largest content production marketplace. The StudioNow platform develops, implements and manages custom production solutions so you can get things done now. Create anything, anywhere, at any time, by leveraging the StudioNow Creative Network of 12,000 content creators, the StudioNow production management platform and a diverse team of in-house StudioNow producers.

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