Salesforce Pardot adds fresh B2C style to VMware B2B sales

VMware's virtualization tools represent mature technology that has helped enable the world's work-from-home revolution, as well as put tools into the hands of field service workers that were hitherto impossible to deliver. But in a digital world of what have you done for me lately, past performance is not indicative of future dividends, as financial analysts like to say. So VMware is looking to freshen its sales approach by expanding its use of Salesforce clouds with a recent emphasis on Salesforce Pardot marketing automation, said Nick King, vice president of product marketing for cloud solutions at VMware.