VIRTUAL SERVER INFRASTRUCTURE
Odders Lab | February 07, 2022
BODYCOMBAT – the world's most popular martial arts workout, enjoyed by millions globally each week – moves into the metaverse as fitness and gaming converge
Les Mills is bringing exercise motivation to the metaverse with the launch of the BODYCOMBAT VR app, fusing globally-renowned trainers with virtual reality (VR) for an out-of-this-world fitness gaming experience.
The group fitness leader has teamed up with VR specialist Odders Labs to transform the world-famous BODYCOMBAT™ workout into a high-octane VR gaming app on the Quest Platform.
Led by BODYCOMBAT's legendary program directors Rachael Newsham and Dan Cohen – the game pits players against martial arts challenges across a variety of levels, spanning intergalactic deserts and neo-city skylines. Players earn points for their effort and technique, with Rachael and Dan providing coaching cues and motivation to power them through the workouts.
Rachael Newsham, Program Director of BODYCOMBAT, said: "The cultural convergence between fitness and gaming is sparking exciting collaborations and innovative products, so naturally we jumped at the chance to team up with Odders Labs to create something truly magical.
"The BODYCOMBAT VR app transports you into the middle of the most popular martial arts workout on the planet. The gamification and stunning VR vistas combine with the incredible moves, music and instruction that BODYCOMBAT is famous for to create an exhilarating experience that's so fun you forget you're even exercising.
"Our mission is to create a fitter planet and we hope the launch of the BODYCOMBAT VR app enables us to reach new audiences and break down barriers to exercise, helping more people to start their fitness journey and reap the rewards of an active lifestyle."
After many years of taking BODYCOMBAT classes in gyms and at home, it's been an incredible journey to work on bringing the experience to VR.”
Jaime Pichardo Garcia, Odders Labs Business Director
“This is a new step towards the future of fitness, and a revolution for VR workouts by bringing one of the biggest IPs in the fitness world with the same focus as Odders: innovation as the key differentiation of our products."
Standout features of the game include:
Bodycombat’s Signature Style
The BODYCOMBAT VR app goes beyond jabs, hooks, and uppercuts. Squat and slip to dodge walls, throw sky punches to break targets, ram home hammer punches, and grab targets to slam with your knee!
Access all types of workouts – including boxing fitness, speed workouts, core exercises, lower body, and more.
All workouts are scientifically-designed to deliver results, with players able to track their performance and progress throughout the app experience.
World-famous Instructors Dan Cohen & Rachael Newsham are on hand to help hone technique and motivate players to push through each and every workout.
Specially-curated soundtracks featuring the hottest up-and-coming artists to keep players pumped throughout their workouts.
About Les Mills
Les Mills is the global leader in group fitness and creator of 20 programs available in leading fitness facilities around the world. Les Mills programs include the world's first group exercise resistance training workout BODYPUMP, BODYCOMBAT (martial arts), RPM (indoor cycling), BODYBALANCE (yoga), LES MILLS GRIT™ (30-minute high-intensity interval training) and the revolutionary immersive cycle experience, THE TRIP™. Each workout is refreshed and updated with new choreography and music every three months.
The company was founded by Les Mills – a four-time Olympian and head coach of New Zealand's track and field team – who opened his first gym in 1968 with the aim of taking elite sports training to the masses. Today, Les Mills workouts are delivered by 140,000 certified Instructors in 21,000 clubs across 100 countries and are available as live, livestream, virtual and immersive classes, as well as via the LES MILLS+ streaming platform.
About Odders Lab
Odders Lab is an innovative VR development studio creating unique titles with a spin. Based in Seville, Spain, we develop consistent products with a spin by adding unique characteristics that make our titles stand out from the crowd.
With this focus on innovation, it was just a no-brainer to create a partnership with LES MILLS to bring the most innovative fitness experience to the VR market.
VIRTUAL SERVER INFRASTRUCTURE
Reveal XR Studios Network | January 14, 2022
Reveal XR Studios Network, a global leader in providing Extended Reality (XR) production capabilities and Hybrid Events including Virtual (VR) and Augmented (AR) creative solutions for the most well known brand advertisers, companies and producers in the world is proud to announce a strategic partnership with StudioNow, the world's largest production marketplace with over 12,000 resources on their management platform.
This partnership between Reveal XR Studios Network and StudioNow enables more seamless training, staffing, hiring and talent management as the network scales globally.”
Ian Wolfman, Co-Founder of Reveal XR Studios Network
Reveal XR Studios Network was formed in 2021 as a sister company solution to Reveal XR to provide a networked solution to help top companies, brands and creative producers make the shift from traditional storytelling and production techniques to pioneering XR production techniques. XR production relies on new studio environments with millions of dollars of custom configured LED technology combined with the most advanced 3D animation software to provide endless new possibilities for creatives and producers. Access to bleeding-edge XR studio capabilities and the right talent trained in XR production, along with the ability to scale at the front of the curve mean that better timelines, creative quality and ROI are within reach today.
“Successfully paving the way from more limiting production techniques of the past to the seemingly limitless possibilities with XR production requires top, well trained talent throughout the ecosystem. If you build it, they will come and be disappointed without the right set of capabilities and results.” Wolfman said.
The partnership immediately elevates what's possible for brands today…not tomorrow. One organization at the forefront of XR technology with the best talent supporting the biggest brands in the world. Combining forces simply provides a turnkey solution for any brand looking to shift their production to a safer production environment, controlled filming circumstances and better ROI.
For more than a decade the two company’s leadership teams have successfully collaborated to support shared clients in the traditional production space, including brands like The Coca-Cola Company, Walmart, McDonalds, NASA, Procter & Gamble, Netflix and Amazon.
“Our partnership is in perfect harmony with our desire to help lead our network of talent as both the creative and commercial sides of our industry begin to pioneer the way forward in XR production,” said David Mason, Chairman and CEO of StudioNow.
Funding for each location in the network of XR studios begins formally in Austin, Texas, at the same time as SXSW Interactive this March, at which time the locations next available in the US and abroad will be announced.
About Reveal XR Studios Network
Reveal XR Studios Network is the first global extended reality (XR) studio network created to collaborate with top brands, agencies and storytellers to revolutionize content production. Reveal XR Studios Network puts the extraordinary potential of XR production within reach of your business today. To learn more visit Reveal XR Studios Network and StudioNow.
StudioNow is the world’s largest content production marketplace. The StudioNow platform develops, implements and manages custom production solutions so you can get things done now. Create anything, anywhere, at any time, by leveraging the StudioNow Creative Network of 12,000 content creators, the StudioNow production management platform and a diverse team of in-house StudioNow producers.
Sterlite Technologies Ltd. (STL) | March 04, 2022
STL, an industry-leading integrator of digital networks, together with ASOCS and VMWare, announced the launch of industry's first end-to-end 5G Enterprise solution to address the growing demand for private 5G enterprise connectivity for campus, industrial and venue applications. Unveiled at MWC 2022, where STL demonstrated its All-in 5G offerings, this 5G Enterprise solution will comprise Garuda, STL's O-RAN 5G indoor/outdoor small cells, CYRUS, Open Distributed Unit and Centralised Unit from ASOCS and VMware Edge Compute Stack as the virtualization layer and cloud management .
5G Enterprise networks have proven to be game changers for businesses and are set to have a market value of US$ 14 billion by 2028. These future-ready 5G networks will be enabled by open standards-based architectures and will be able to handle dense environments required for seamless indoor coverage.
STL's Garuda small cell radio is ideal for small, medium and large enterprises, supporting more than 30 concurrent user devices per radio. ASOCS' CYRUS, a fully virtualized O-RAN CU/DU enterprise solution, delivers standalone and 5G connectivity in a single software stack. VMware Edge Compute Stack is an edge computing solution that helps to build, run, manage, and protect edge-native applications at the Near and Far Edge. The combination of STL, ASOCS and VMware offers a powerful on-premise fully virtualized and open RAN 5G solution on general purpose servers; this solution can be hosted alongside enterprise IT infrastructure on general purpose commercial off-the-shelf (COTS) servers, seamlessly blending with an enterprise's existing infrastructure.
In December 2021, STL & ASOCS had jointly demonstrated the 5G enterprise use-case as a part of the O-RAN Alliance annual plugfest, including the interoperability of Garuda with ASOCS' Distribution Unit/Centralised Unit.
Our strong partnership with STL and VMware brings a strong end-to-end Private 5G enterprise network solution which we already see being adopted in Smart Manufacturing and the digital transformation to Industry 4.0. With our CYRUS virtual RAN solution along with STL's Garuda and computation at the edge with VMware, enterprises will be able to easily deploy and manage 5G networks with high high-performance level, security, and flexibility."
Gilad Garon, ASOCS CEO
Commenting on the solution, Muneyb Minhazuddin, vice president of edge strategy, VMware, said: "We are delighted to associate with STL and ASOCS to bring the 5G enterprise networks solutions to provide compelling benefits to businesses. VMware Edge Compute Stack provides a purpose-built, integrated VM and container-based stack that enables organizations to deploy and secure edge-native apps at the far edge. It will complement STL's Garuda and ASOCS' CYRUS in paving the way for more seamless 5G enterprise connectivity."
Speaking on the collaboration, Chris Rice, CEO, Access Solutions, STL, said: "This collaboration is a testament to the benefits of open networking principles - bringing three partners together to offer a very powerful solution to address various 5G Enterprise opportunities, globally. Enterprises will now be able to leverage a robust, secure 5G network that is easy to scale and upgrade and drives greater levels of service efficiency."
About STL - Sterlite Technologies Ltd
STL is a leading integrator of digital networks providing All-in 5G solutions. Our capabilities across wireless connectivity, optical networking, software, and services, place us amongst the top 5G RAN vendors by Gartner. These capabilities are built on open-source and converged architectures helping telcos, cloud companies, citizen networks, and large enterprises deliver next-gen experiences to their customers. STL partners with service providers globally in achieving a green and sustainable digital future in alignment with UN SDG goals.
STL has a strong global presence in India, Italy, the UK, the US, China, and Brazil.
Datometry, | May 21, 2022
Datometry, the pioneer of database virtualization, announced today that a leading integrated container logistics company has completed a critical milestone of its data platform modernization with Datometry Hyper-Q. Using the Datometry Hyper-Q virtualization platform – the first to make existing applications fully interoperable with cloud databases without disrupting existing business processes – the company migrated from their on-premises system to Microsoft Azure Synapse in record time.
The logistics company, ranked within the Forbes Global 2000, sought to migrate from its legacy, on-premises data warehouse – which was known for being one of the most complex and sophisticated installations of its kind – to a modern cloud data warehouse (CDW) that is cost effective, highly scalable, and supports the flexibility and speed demanded by its customers' supply chains. The company needed a solution that would enable it to maintain its existing high-volume ETL processes and simultaneously serve a large user community of business analysts and data scientists.
Datometry Hyper-Q uniquely addressed its customer's business objectives, enabling the logistics leader to transfer its existing applications natively to Azure Synapse without costly rewrites of SQL code, at a fraction of the time and risk associated with typical database migrations. The customer saved tens of millions by migrating with Datometry, and its new, fully managed CDW is much more cost-effective to operate than its legacy database. The customer was able to preserve its long-standing investments in ETL, analytics, reporting and BI entirely.
As a global pioneer in ocean and inland shipping, our customer – arguably the worldwide leader in logistics - has long been on the forefront of organizations' ability to meet the needs of businesses - and those businesses' customers - worldwide. An enterprise the size and scope of this customer migrating to the cloud with Datometry and Microsoft so quickly, without the cost and risk of a typical migration, demonstrates how database virtualization can unlock the benefits of the cloud for any organization."
Mike Waas, CEO, Datometry.
Datometry's customer considered a conventional database migration at first, but decided on Datometry for its digital transformation upon determining a conventional migration would take at least five years, cost several tens of millions of dollars, yet present only a 20% chance of success.
Datometry Hyper-Q is used by leading Fortune 500 and Global 2000 enterprises to accelerate cloud modernization and move workloads between data warehouses. The Datometry Hyper-Q virtualization platform eliminates risk-laden, expensive, and time-consuming application rewrites.
Datometry is the global leader in database system virtualization. Datometry empowers enterprises to run their existing applications directly on the cloud database of their choice without the business disruption of costly and risk-laden database migrations and application rewrites. Leading Fortune 500 and Global 2000 enterprises worldwide realize significant cost savings and consistently outpace their competition by using Datometry during this critical period of transformation to cloud-native data management.