VMware prepares for "complete overhaul" of partner program

VMware is preparing for a "complete overhaul" of its global partner program, as part of widespread changes to simplify channel engagement. That's according to Jenni Flinders, the recently appointed global channel chief at VMware, with further details to be revealed in the coming months."There are new ways that we’re going to look at engaging with our partners,” said Flinders, when speaking to ARN. "I want partners to actually engage with us based on their business model."If you look at how business models have evolved the way that technology has evolved, we have to be agile and ensure that we’re opening ourselves up to partners to actively engage with us through their choice."This is based on their business model and that’s how they differentiate themselves in the market with their customers." As VMware embarks on the new program process, Flinders outlined plans to drive simplicity when engaging with the vendor, for both existing and new partners. Specifically, the new program is expected to be launched next year, as the software specialist closes out its first quarter in May 2019.