Why data sovereignty is the only truly safe path to avoid Privacy Shield turmoil

Privacy is not just a legal obligation, it is an ethical commitment and a demonstration that you care about your customers’ privacy as much as they do. Many people will be surprised to hear that although the EU General Data Protection Regulation (GDPR) took effect on May 25, many companies are not yet GDPR-compliant. The regulation requires organisations to comply, and our Information Commissioner has signalled that organisations need to be actively continuing efforts to achieve (and maintain) compliance. Of course, those organisations that have an ethical commitment to privacy and that wish to demonstrate that they care about their customers’ privacy as much as they do, will be among the cohort that are already compliant. And they will do everything in their power to remain compliant.