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Practical Approaches to High-ROI ABM: Introduction

September 18, 2019

Despite a lot of hype around ABM in the B2B tech sector, some marketers are reluctant to launch ABM programs out of a concern that it’s just too difficult. In this short video, Executive Vice President Bill Crowley recommends a more practical approach: TechTarget’s ABM and purchase intent tool, Priority Engine™.

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Gruppo Maggioli

Innovation for Public Administration, Professionals and CompaniesThe story of the Maggioli Group began a century ago and has now crossed four generations alongside the evolving Public Administration and the free-line Professional linked to it.

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Spotlight

Gruppo Maggioli

Innovation for Public Administration, Professionals and CompaniesThe story of the Maggioli Group began a century ago and has now crossed four generations alongside the evolving Public Administration and the free-line Professional linked to it.

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