Mobily (Etihad Etisalat), is the second mobile network operator in Saudi Arabia. After launching its services on May 25, 2005, within a year of services launch, Mobily was recognized by GSM World Association as the fastest growing operator in all of the Middle East and North Africa region. Mobily is considered as the first operator worldwide to launch the 4G (TD-LTE) services commercially. Moreover, Mobily was one of the first few companies in the world to offer an unlimited data package, based on high-speed downlink packet access (HSDPA) technology. Mobily is known for its innovative services and has built a niche by distinguishing itself within the telecommunication sector.