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Making game development more flexible and open with Google Cloud
The gaming industry is entering a period of tremendous growth.There are more than two billion players across the world, from competitive gamers to casual enthusiasts, and they enjoy games across a variety of platforms. Whether it’s mobile, console, PC, AR or VR—anyone can play, from anywhere, on any device. But they are not playing alone. Advances in global connectivity have powered the rise of real-time multiplayer games that offer shared experiences to players from all over the world.As a result, these global smash hits are more than just games—increasingly they are becoming platforms themselves, with complex game economies and growing live viewing and esports communities.For game developers of all sizes, these trends have incredible implications for the underlying cloud infrastructure powering their games. To operate a global game, it’s critical to have reliable, scalable infrastructure. Game services, such as matchmaking, need to be flexible enough to support cross platform gaming. And finally, data, analytics, and machine learning are essential tools for optimizing player engagement, segmentation and monetization, especially with the prevalence of free-to-play models.
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