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What Marketers Need To Know About V-Commerce
V-commerce, the buying and selling of products and services in virtual and augmented reality, is finally becoming a practical reality. According to a study from Ericsson ConsumerLab, shopping is the top service smartphone users want from VR. The report found that 64 percent of respondents would like the ability to see an item’s actual size and form when shopping virtually. Further, Goldman Sachs estimates that the VR retail market will rise to $1.6 billion by 2025. And according to Walker Sands, more than a third of consumers (35 percent) say they would shop more online if they could try on a product virtually.
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