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Resources/Whitepapers/6bddc12c-6493-494c-8afb-2ce88a64d906_Summary Findings_Global Trends in Personalization.pdf
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Global trends study Trends in Personalization
The Global Trends in Personalization Study is a collaboration between SoDA and Sitecore to assess investment plans, adoption of emerging technology, organizational priorities and key challenges relative to delivering personalized digital consumer experiences. Data was collected in January andFebruary of 2019 from 351 marketing leaders and C-level executives across North American,Europe and APAC.
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