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. https://www.ericsson.com/en/blog/2019/6/the-legend-of-the-customer-journey
blog article
THE LEGEND OF THE TELECOM CUSTOMER JOURNEY
The gap from software development to final user is closing thanks to new virtualized 5G networks. In our latest post, Israel Mor explains how Ericsson works with a telecom customer journey model to guide agile software development from software ideation to delivery. Through the story of a journey, we can understand even the most complex narratives. It's an efficient way to help a wide and varied audience understand all of the related and associated impacts. The journey is adapted and repeated, often across many different industries. Such as in music, for example, with The Who´s Tommy journey as a blind, deaf and mute boy. Or in economics, such as with the Game Theory. So why are we not using it more in telco software development processes to connect the dots between the code and the end users. READ MORE