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USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

Spotlight

6WIND

6WINDs commercial software solves performance challenges for network vendors in telecom, enterprise and cloud infrastructure markets. The companys 6WINDGate packet processing software is optimized for cost-effective hardware running Linux with a choice of multicore processors to deliver a wide variety of networking and security protocols and features.

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USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES