The SiriusDecisions B-to-B Buying Decision Process Framework

July 8, 2019

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of action from multiple alternatives (e.g. what to eat, where to shop). John Dewey, the pragmatic philosopher and psychologist, introduced the first decision process framework for consumer buying in his book How We Think, which was published in 1910. Since then, Dewey’s framework has been adapted many times, but the five basic stages of consumer decisions remain the same: problem/need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior.

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Dell Cloud Business Applications

Dell Cloud Business Applications offers a family of integrated cloud applications and services that enable business to drive increased revenue while lowering costs. Dell cloud-based business automation solutions are uniquely packaged to meet the needs of growing companies, delivering SaaS applications like Salesforce Sales Cloud and Pardot Marketing Automation, along with turnkey Dell services, and support.

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Dell Cloud Business Applications

Dell Cloud Business Applications offers a family of integrated cloud applications and services that enable business to drive increased revenue while lowering costs. Dell cloud-based business automation solutions are uniquely packaged to meet the needs of growing companies, delivering SaaS applications like Salesforce Sales Cloud and Pardot Marketing Automation, along with turnkey Dell services, and support.

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