The SiriusDecisions B-to-B Buying Decision Process Framework

July 8, 2019

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of action from multiple alternatives (e.g. what to eat, where to shop). John Dewey, the pragmatic philosopher and psychologist, introduced the first decision process framework for consumer buying in his book How We Think, which was published in 1910. Since then, Dewey’s framework has been adapted many times, but the five basic stages of consumer decisions remain the same: problem/need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior.

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Mandic Cloud Solutions

With over 20 years of market focused on innovation, MANDIC CLOUD SOLUTIONS acts strongly as one of the leading cloud computing companies in Brazil. In 2012 the company received a contribution of R $ 100 million from Riverwood Capital, a global investment group specializing in technology companies. Already in 2013, Intel Capital, Intel's investment arm, contributed to the Brazilian company. With a diversified portfolio of cloud services, MANDIC stands out for superior quality and differentiated service. For more information, visit: www.mandic.com.br

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Spotlight

Mandic Cloud Solutions

With over 20 years of market focused on innovation, MANDIC CLOUD SOLUTIONS acts strongly as one of the leading cloud computing companies in Brazil. In 2012 the company received a contribution of R $ 100 million from Riverwood Capital, a global investment group specializing in technology companies. Already in 2013, Intel Capital, Intel's investment arm, contributed to the Brazilian company. With a diversified portfolio of cloud services, MANDIC stands out for superior quality and differentiated service. For more information, visit: www.mandic.com.br

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