USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

Spotlight

Pristine, Inc.

We multiply the skills, knowledge, and capability of your workforce by enabling your most seasoned experts to be available anywhere, on-demand. Inspectors. Auditors. Technical Experts. Supervisors. These seasoned professionals are the expert eyes and ears of your organization. Our technology allows you to instantly scale the knowledge of these experts, and in doing so, rethink how to best utilize these valuable human resources for maximum effect.

OTHER WHITEPAPERS
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Citrix Secure Private Access: A better ZTNA alternative than Zscaler Private Access.

whitePaper | June 15, 2022

With the recent surge in remote work, IT has been tasked with enabling thousands of remote users with secure access to applications and data. Rather than a few users accessing the corporate networks via VPN, entire organizations now work outside the office. This has flipped the entire security posture of countless organizations.

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Fault-Tolerant Components on AWS

whitePaper | November 10, 2019

This whitepaper provides an introduction to building fault-tolerant software systems using Amazon Web Services (AWS). You will learn about the diverse array of AWS services at your disposal including compute, storage, networking, and database solutions. By leveraging these solutions, you can set up an infrastructure that refreshes automatically, helping you to avoid degradations and points of failures.

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The Most Complete and Integrated Virtualization - White Paper

whitePaper | November 14, 2019

Information Technology (IT) needs are evolving rapidly as datacenters transform into service centers that deliver applications on demand and respond to changing customer requirements with speed and agility. With users demanding access to applications and services 24x7, service-level agreements have become stringent. In addition, cloud computing is gaining in popularity and taking a foothold in datacenters, reflecting user needs to get services at any time.

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Fujitsu VDI using iSCSI and VMware with Automated Storage Tiering

whitePaper | May 31, 2022

The flexible and scalable VDI iSCSI VMware solution combines all aspects of a virtual desktop environment, based on reliable technologies and best practice solutions, with simple implementation and operation. This document is provided for those interested in understanding the performance characteristics of smaller VDI solutions, coupled with the benefits of Automated Storage Tiering (AST).

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Intel VMD-Enabled NVMe Driver for VMware EXSi User Guide

whitePaper | December 1, 2019

This document describe the Intel Volume management Device enabled NVMe driver for VMware Esxi. T include the installation method for adding or upgrading the out-of-box driver to existing VMware ESxi version operating System.

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Cisco ACI Multi-Site Architecture

whitePaper | August 3, 2021

With the increasing adoption of Cisco® Application Centric Infrastructure (Cisco ACI®) as a pervasive fabric technology, enterprises and service providers commonly need to interconnect separate Cisco ACI fabrics. Business requirements (business continuance, disaster avoidance, etc.) lead to the deployment of separate data center fabrics, and these need to be interconnected with each other. Depending on the deployment option used (and as explained in this document), these fabrics may be called pods or fabrics and sites.

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Spotlight

Pristine, Inc.

We multiply the skills, knowledge, and capability of your workforce by enabling your most seasoned experts to be available anywhere, on-demand. Inspectors. Auditors. Technical Experts. Supervisors. These seasoned professionals are the expert eyes and ears of your organization. Our technology allows you to instantly scale the knowledge of these experts, and in doing so, rethink how to best utilize these valuable human resources for maximum effect.

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