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USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

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Alludo

Alludo is a global technology company fueled by make-everything-easier flexibility. We’re the people behind award-winning, globally recognizable brands including Parallels®, CorelDRAW®, MindManager®, and WinZip®. Our professional-caliber graphics, virtualization, and productivity solutions are finely tuned for the digital remote workforce delivering the freedom to work when, where, and how you want. With a 35+ year legacy of innovation, Alludo empowers ALL YOU DO helping more than 2.5 million paying customers to enable, ideate, create, and share on any device, anywhere.

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USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES