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USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

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TulsaConnect/MBO Data

TulsaConnect/MBO Data was formed in October, 2001, but its roots go back to April, 1996 with the founding of one of Oklahoma’s first Internet companies. Our experience in the early days of the commercial Internet helped establish our foundation and expertise as the leading provider of commercial Data Center and Cloud Hosting solutions in the region.

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USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES