Study: The virtualization of shopping in Romania and changes in consumer behavior

The online and online shopping has changed consumer behavior, but the influence that online commercials have on buyers is different based on the level of income. Also, the interface and the design of the site matters when a buying decision is made.Valoria’s Consumer Purchasing Behavior study captures the virtualization of consumer habits based on the main stages of the buying process from search, selection of information and purchasing decisions to the experience of the buying process, and the experience of post- buying. Taking into account the level of income of the respondents, the main conclusions of the study are.