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Lionbridge

lionbridge.com
Lionbridge partners with brands to break barriers and build bridges all over the world. For more than 20 years, we have helped companies connect with global customers by delivering marketing, testing and globalization services in more than 300 languages. Through our world-class platform, we orchestrate a network of 500,000 passionate experts in 5,000-plus cities, who partner with brands to create culturally rich experiences. Relentless in our love for linguistics, we use the best of human and machine intelligence to forge understanding that resonates with our customers’ customers. Based in Waltham, Mass., Lionbridge maintains solution centers in 27 countries.

C-Suite On Deck

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Q&A with Jaime Punishill, CMO at Lionbridge

MEDIA 7 | August 26, 2019

Jaime Punishill, CMO at Lionbridge is an innovative marketing, channel, and product executive with a proven track record for finding blue ocean strategies and delivering scalable business operations. Jaime is also an expert in operationalizing design thinking, translating new concepts and trends into workable business plans and operations, and delivering pragmatic innovation within a large enterprise. MEDIA 7: Could you tell us about your role and journey into marketing? JAIME PUNISHILL: As Chief Marketing Officer for Lionbridge, I oversee brand, demand gen, corporate communications, marketing, and customer research. Interestingly enough, I’m not a classic marketer by training. I have spent most of my career on the product side and in digital transformation. I’ve been doing that since the mid-1990s. At some point, it became clear that marketing was the next area that universal digital transformation was going to overtake, and areas like user experience and many other digital functions that had been done separately were going to move under the remit of marketing. I slowly moved into the marketing universe and helped with big digital transformation in my previous company. That led me to take on all our brand, advertising, and integrated marketing. In that way, I ended up with a more traditional marketing role, and that led me to Lionbridge. M7: As a CMO, what are the biggest challenges you face? JP: One of the biggest challenges is the unbelievable explosion in the martech space. I get over 300-400 emails and dozens of phone calls every day from different vendors who are trying to push different tools to help optimize the new digital experience. Keeping track of the rapid pace of evolution and trying to integrate all those tools is single-handedly probably one of the biggest challenges for CMOs. It swallows historical challenges, like getting the company to bu

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Related News

LIONBRIDGE WINS EMPLOYEE ENGAGEMENT AWARD FROM THE CONFERENCE BOARD

Lionbridge | July 10, 2019

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Lionbridge, the world's most trusted global communications platform, is pleased to announce that it has won the Technology division award for Employee Engagement in the Conference Board's Excellence in Marketing & Communications Awards Program. This prestigious program honors organizations for their innovative use of communications technologies. Last year, Lionbridge developed a new intranet known as The Bridge to help its more than 6,000 employees around the world live out its mission to break ...

Read More

LIONBRIDGE AUGMENTS ARTIFICIAL INTELLIGENCE OFFERING THROUGH ACQUISITION OF GENGO AND GENGO.AI

Lionbridge | January 16, 2019

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Today, Lionbridge, one of the world’s most trusted global communications platforms, announced its acquisition of Gengo, a Tokyo-based, leading edge technology company providing crowdsourcing, machine learning and localization services to global customers. Lionbridge has a 20-year history of leveraging its 500,000 linguistic experts to help the world’s largest companies expand their businesses on the global stage by providing machine learning data to make their platforms and products smarter and ...

Read More

CITRIX AND VMWARE SETTLE AVI NETWORKS DISPUTE

CRN | January 15, 2020

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The industry's leading virtualization technology vendors—VMware and Citrix—have finalized a settlement that will avoid further litigation stemming from VMware's recent acquisition of Avi Networks. The two companies have “resolved the litigation” without taking their patent-infringement dispute to trial, confirmed Tony Gomes, Citrix executive vice president and chief legal officer. Terms of the settlement were not disclosed. When it closed its deal for Santa Clara-based Avi Networks this past sum...

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Prenewswie | January 13, 2020

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The "Network Virtualization and Softwarization by SDN and NFV Solutions, Applications, Deployment, Service Providers and Enterprise 2020 - 2025" report has been added to ResearchAndMarkets.com's offering.This research evaluates the network virtualization and softwarization market involving the implementation and operation of software-defined networking and network function virtualization. The report evaluates both SDN and NFV for communication service providers and enterprises. The report provid...

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LIONBRIDGE WINS EMPLOYEE ENGAGEMENT AWARD FROM THE CONFERENCE BOARD

Lionbridge | July 10, 2019

Lionbridge, the world's most trusted global communications platform, is pleased to announce that it has won the Technology division award for Employee Engagement in the Conference Board's Excellence in Marketing & Communications Awards Program. This prestigious program honors organizations for their innovative use of communications technologies. Last year, Lionbridge developed a new intranet known as The Bridge to help its more than 6,000 employees around the world live out its mission to break ...

Read More
news image

LIONBRIDGE AUGMENTS ARTIFICIAL INTELLIGENCE OFFERING THROUGH ACQUISITION OF GENGO AND GENGO.AI

Lionbridge | January 16, 2019

Today, Lionbridge, one of the world’s most trusted global communications platforms, announced its acquisition of Gengo, a Tokyo-based, leading edge technology company providing crowdsourcing, machine learning and localization services to global customers. Lionbridge has a 20-year history of leveraging its 500,000 linguistic experts to help the world’s largest companies expand their businesses on the global stage by providing machine learning data to make their platforms and products smarter and ...

Read More
news image

CITRIX AND VMWARE SETTLE AVI NETWORKS DISPUTE

CRN | January 15, 2020

The industry's leading virtualization technology vendors—VMware and Citrix—have finalized a settlement that will avoid further litigation stemming from VMware's recent acquisition of Avi Networks. The two companies have “resolved the litigation” without taking their patent-infringement dispute to trial, confirmed Tony Gomes, Citrix executive vice president and chief legal officer. Terms of the settlement were not disclosed. When it closed its deal for Santa Clara-based Avi Networks this past sum...

Read More
news image

NETWORK VIRTUALIZATION AND SOFTWARIZATION MARKET OUTLOOK TO 2025

Prenewswie | January 13, 2020

The "Network Virtualization and Softwarization by SDN and NFV Solutions, Applications, Deployment, Service Providers and Enterprise 2020 - 2025" report has been added to ResearchAndMarkets.com's offering.This research evaluates the network virtualization and softwarization market involving the implementation and operation of software-defined networking and network function virtualization. The report evaluates both SDN and NFV for communication service providers and enterprises. The report provid...

Read More

Resources

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Creating Content That Improves CX: A Q&A with Lionbridge & Aprimo

Article

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Lionbridge Brand Video

Video

resource image

Virtual Desktop Strategies

Join our dynamic partner ecosystem at Asia Pacific’s multi-cloud event of the year

Video

resource image

Virtual Desktop Strategies

How to Deploy a New Transporter as VMware Appliance with NAKIVO Backup & Replication

Video

resource image

Creating Content That Improves CX: A Q&A with Lionbridge & Aprimo

Article

resource image

Lionbridge Brand Video

Video

resource image

Virtual Desktop Strategies

Join our dynamic partner ecosystem at Asia Pacific’s multi-cloud event of the year

Video

resource image

Virtual Desktop Strategies

How to Deploy a New Transporter as VMware Appliance with NAKIVO Backup & Replication

Video

Events

C-Suite On Deck

Responsive image

Q&A with Jaime Punishill, CMO at Lionbridge

MEDIA 7 | August 26, 2019

Jaime Punishill, CMO at Lionbridge is an innovative marketing, channel, and product executive with a proven track record for finding blue ocean strategies and delivering scalable business operations. Jaime is also an expert in operationalizing design thinking, translating new concepts and trends into workable business plans and operations, and delivering pragmatic innovation within a large enterprise. MEDIA 7: Could you tell us about your role and journey into marketing? JAIME PUNISHILL: As Chief Marketing Officer for Lionbridge, I oversee brand, demand gen, corporate communications, marketing, and customer research. Interestingly enough, I’m not a classic marketer by training. I have spent most of my career on the product side and in digital transformation. I’ve been doing that since the mid-1990s. At some point, it became clear that marketing was the next area that universal digital transformation was going to overtake, and areas like user experience and many other digital functions that had been done separately were going to move under the remit of marketing. I slowly moved into the marketing universe and helped with big digital transformation in my previous company. That led me to take on all our brand, advertising, and integrated marketing. In that way, I ended up with a more traditional marketing role, and that led me to Lionbridge. M7: As a CMO, what are the biggest challenges you face? JP: One of the biggest challenges is the unbelievable explosion in the martech space. I get over 300-400 emails and dozens of phone calls every day from different vendors who are trying to push different tools to help optimize the new digital experience. Keeping track of the rapid pace of evolution and trying to integrate all those tools is single-handedly probably one of the biggest challenges for CMOs. It swallows historical challenges, like getting the company to bu

Read More